Module Database Search



MODULE DESCRIPTOR
Module Title
Visitor Attractions And Experience
Reference CB1006 Version 2
Created February 2024 SCQF Level SCQF 7
Approved June 2022 SCQF Points 15
Amended April 2024 ECTS Points 7.5

Aims of Module
The aim of the module is to introduce the visitor attraction sector, providing an understanding of customer experience focused aspects aspects of visitor attraction management.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Describe visitor attraction management processes related to the visitor experience
2 To understand the diversity of visitor attractions in both a national and international context
3 To evaluate visitor attraction customer experiences
4 To understand the value and role of visitor attractions within the wider tourism, hospitality and events industry

Indicative Module Content
Visitor attraction industry sector. Visitor attraction customer experience. Visitor attraction management. Digital within visitor attractions. Association of Scottish Visitor Attractions. Industry statistics. Evaluation and improvement of visitor experiences. Economic value of visitor attractions. Types of visitor attractions. Responding to external environment. This module engages students with UNESCO'S Education for Sustainable Development Anticipatory, Strategic, Critical Thinking and Integrated Problem-Solving competencies. This is through developing the abilities to understand and evaluate multiple futures - possible, probable and desirable, the abilities to collectively develop and implement innovative actions that further sustainability, the ability to question norms, practices and opinions and the ability to apply different problem-solving frameworks to complex sustainability problems and develop viable, inclusive and equitable solution options that promote sustainable development.

Module Delivery
Key concepts are delivered via interactive lectures and tutorials. Relevant academic and non-academic prescribed reading will be used to support learning. Industry case studies and direct input from Scottish Visitor Attractions integrated within delivery.

Indicative Student Workload Full Time Part Time
Contact Hours 36 N/A
Non-Contact Hours 114 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Individual Coursework

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The module is assessed by one component: C1 - Examination - 100% weighting. Module Pass Mark = Grade D
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 FYALL, A., GARROD, B., LEASK, A., and WANHILL, S. 2022. Managing Visitor Attractions. 3rd ed. London: Routledge.
2 WEIDENFELD, A., BUTLER, R., and WILLIAMS, A., 2021. Visitor Attractions and Events: Locations and linkages. London: Routledge.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781