Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Visitor Experience Management | |||
| Reference | CB1005 | Version | 2 |
| Created | January 2020 | SCQF Level | SCQF 7 |
| Approved | June 2018 | SCQF Points | 15 |
| Amended | May 2020 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| To enable students to understand the underpinning management theory, planning and practice related to the visitor experience for hospitality, tourism and event business environment | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Describe management processes related to the visitor experience |
| 2 | Demonstrate knowledge of professional communication skills. |
| 3 | Evaluate and convey how management interacts with the internal and external business environment |
| Indicative Module Content |
|---|
| Management theories; performance, leadership and motivation. Industry and market forces. Team creation and teamwork. Human resources. Professional communication. Personal professional development and skills. Communication skills. Customer service and relationships. Visitor journey. Consumer experience. Key trends. Innovation. Future proofing business ideas. Business planning. |
| Module Delivery |
|---|
| The module consists of lectures with supporting tutorials/ workshops, student centered learning and independent research to support the tutorials and workshops. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 33 | N/A |
| Non-Contact Hours | 117 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3 |
| Description: | Group Presentation | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in C1. |
| B | The student needs to achieve a B in C1. |
| C | The student needs to achieve a C in C1. |
| D | The student needs to achieve a D in C1. |
| E | The student needs to achieve an E in C1. |
| F | The student needs to achieve an F in C1. |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | BODDY, D., 2016. Management: an introduction. 7th ed. Harlow: Pearson Education Limited. |
| 2 | PETTINGER, R., 2012. Management : A Concise IntroductionBasingstoke: Palgrave Macmillan. |
| 3 | PENNINGTON, A., 2016. The Customer Experience Book: How to design, measure and improve customer experience in your business. Harlow: Pearson Education Ltd |
| 4 | CAPRONI, P.J., 2011. Management skills for everyday life 3rd ed. New Jersey: Pearson Education. |