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Module Title
Technology Innovation and Commercialisation
Reference BSM833 Version 3
Created December 2017 SCQF Level SCQF 11
Approved July 2017 SCQF Points 15
Amended December 2017 ECTS Points 7.5

Aims of Module
This module will equip students with a clear understanding of the importance of technology in wealth creation and economic growth. The module will demonstrate that an effective technology strategy is essential in the development and growth of enterprises. Technology development and commercialisation strategy will be comprehensively compared and contrasted in the context of new business start-up and in the existing enterprise. At the end of the module the students will be able to develop an effective strategy for new technology exploitation either as a business plan for new company start-up or spin-out or in fully costed stage gate project proposal for an existing firm to use emerging technology(ies) to increase profit.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Understand the impact of technological change and have a full grasp of the evolution of technology, technology adoption & diffusion and the key sources of innovation in today’s fast moving enterprise.
2 Evaluate an innovation project, define and articulate customer needs and develop a coherent product development strategy to exploit an emerging technology.
3 Develop an appropriate IPR strategy to protect and secure the proposed innovation and a commercial business proposal by which the technology can be translated into a viable economic return.
4 Develop a robust stage-gate project proposal to develop the technology within an existing enterprise or detailed business plan for technology start-up or spin out.

Indicative Module Content
Lecture content will be drawn from the latest leading texts and cover the key components of developing and executing a technology strategy. Lectures will be complemented by case material and entrepreneur master-classes to ensure that academic theory is complemented with practical reality. The module will cover the following themes, 1. Recognising emerging opportunities and utilise new technology(ies) to create & sustain business growth. 2. Conducting a market assessment, technology feasibility analysis, industry & competitor analysis and an effective business model to exploit the new technology. 3. Protecting technology and securing investment via effective IPR strategies. 4. Writing a stage-gate project proposal or business plan for new technology venture.

Module Delivery
This module places a real business opportunity at the centre of the learning. Students will work in a project-based environment supplemented with interactive workshops primarily used to develop, direct and manage the project. Students will have two options for their project: Option 1. Working with a company to help them develop and define a technology strategy to grow their existing business. Option 2. Develop a business plan to commercialise a new technology. Students will prepare a fully costed and resourced stage-gate project proposal up to the proof of concept stage for option 1, for option 2 they will prepare a comprehensive business plan.

Indicative Student Workload Full Time Part Time
Contact Hours 36 36
Non-Contact Hours 114 114
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 60% Outcomes Assessed: 1, 2, 3
Description: Individual assignment
Component 2
Type: Coursework Weighting: 40% Outcomes Assessed: 2, 3, 4
Description: Group presentation

Explanatory Text
The module is assessed by two components: C1 - individual coursework - 60% weighting; C2 - group presentation - 40% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A At least 70% on weighted aggregate and at least 35% in each component.
B At least 60% on weighted aggregate and at least 35% in each component.
C At least 50% on weighted aggregate and at least 35% in each component.
D At least 40% on weighted aggregate and at least 35% in each component.
E At least 35% on weighted aggregate.
F Less than 35% on weighted aggregate.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

1 BARRINGER, B.R. and IRELAND R.D., 2018. Entrepreneurship : successfully launching new ventures. 6th ed. NJ : Pearson Prentice Hall.
2 COOPER, R.G., 2017. Winning at new products: creating value through innovation. 5th ed. New York: Perseus. ebook

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781