|Prerequisites for Module|
Aims of Module
To enable students to design, develop and deliver a client-focused digital media project. Students will develop skills and knowledge relating to current digital production tools and techniques, allowing them to manage and produce a range of digital media in a marketing context. Students will work both individually and in teams identifying appropriate digital marketing strategies, selecting technologies to meet client needs and delivering campaigns to a professional standard.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Critically evaluate a range of digital media technologies and approaches, determine the benefits and limitations of each and the contexts they could be applied.|
||Apply appropriate digital media tools and technologies in response to client needs.|
||Determine and implement methods of evaluation of digital media projects and campaigns.|
Indicative Module Content
Understanding digital culture, digital marketing, digital strategy, audio visual production (audio recording and editing, camera work, video editing, motion graphics, animation, live streaming) web design, interactive application development, SEO, project management, tangible interfaces, internet of things, sensors and microcontollers.
|Indicative Student Workload|
|Full Time||Part Time|
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Mode of Delivery
The module is delivered via online exercises, workshops, industry speakers, case studies, group work and lab tutorials.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3|
Coursework - The module is assessed through a portfolio submission. Students are required to develop a digital project in response to client needs submitting agreed campaign deliverables and an accompanying reflective report.
|1.||CHAFFEY, D. and SMITH, P.R., 2012. Emarketing excellence: planning and optimizing your digital marketing. 4th ed. Abingdon: Routledge. ebook|
|3.||MILLER, V., 2011. Understanding digital culture. London: Sage.|
|4.||WHITTAKER, J., 2009. Producing for Web 2.0: a student guide. 3rd ed. London: Routledge. ebook|
|5.||WONG, Y. and JUNAID, S., 2013. Digital media primer. 2nd int. ed. Harlow: Pearson Education Limited. ebook|