Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Creativity and Innovation in Business Environments and Processes | |||
| Reference | BSM711 | Version | 3 |
| Created | January 2019 | SCQF Level | SCQF 11 |
| Approved | July 2019 | SCQF Points | 15 |
| Amended | July 2019 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| To explore the role of innovation and creativity in business environments and processes, by focusing on the idea generation and idea screening stages. The student will learn how to evoke and apply creativity as a business strategic tool and working in a team apply both creative and quantitative methods. Issues such as critical thinking, networking, the nature of the entrepreneurial personality, the role of technology in developing opportunities and leadership will be explored. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Evaluate the contribution of innovation and creativity to new product development and business strategies. |
| 2 | Critically analyse how environmental scanning contributes to the identification of opportunities available to businesses. |
| 3 | Apply techniques for recognising, analysing and resolving problems encountered in developing strategy within a team situation. |
| 4 | Apply critical thought processes and scenarios to business and entrepreneurial development strategies. |
| 5 | Evaluate types of leadership to support entrepreneurial and intrapreneurial strategies within organisations. |
| Indicative Module Content |
|---|
| Overview of idea generation and opportunity evaluation; creative problem solving and innovation techniques; managing technological change; environmental scanning; group creativity and leadership; the entrepreneurial personality; intercultural competencies in the global business environment; critical thought processes and multi-cultural group decision making; the role of marketing research in management decision making; creating competitive advantage; creative business strategies development. |
| Module Delivery |
|---|
| Face-to-face classroom methods (lectures, tutorials) are combined with computer-mediated activities. Paper and/or web-based learning materials, seminars and/or on-line support, with group work supported by discussion forums. Emphasis is placed on an interactive approach to communication and learning, with student involvement fostered through discussions and group working. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | N/A | 32 |
| Non-Contact Hours | N/A | 118 |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | N/A | 150 |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4, 5 |
| Description: | Written group report (case study analysis) | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%) | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | 70% or above |
| B | 60% - 69% |
| C | 50% - 59% |
| D | 40% - 49% |
| E | 35% - 39% |
| F | 0% - 34% |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | Hartschen, M., Scherer, J. & Bruegger, C. 2009. Innovationsmanagement Die 6 Phasen von der Idee zur Umsetzung. GABAL Verlag. |
| 2 | Disselkamp, M. 2005. Innovationsmanagement. Instrumente und Methoden zur Umsetzung im Unternehmen. Gabler Verlag. |
| 3 | Knapp, J., Kowitz, B. & Zeratsky, J., 2016. Sprint: Wie man in nur fünf Tagen neue Ideen testet und Probleme löst. 1st ed., Redline Verlag. |
| 4 | n/a. 2015. Disruption, Plattform, Netzwerkeffekt: Die drei Zauberworte. Brand eins. |
| 5 | Graham, P. 2012. How to get startup ideas. Y Combinator. |
| 6 | WoppererBeholz, W. 2016. Die Mutter aller Canvases: Der Business Model Canvas. Deutsche Startups. |
| 7 | Westerheide, F. 2016. Die ersten 4 Finanzierungsphasen von StartUps: Gründung, Seed, SeriesA, SeriesB. bootstrapping.me. |