|Prerequisites for Module|
None in addition to course entry qualifications or equivalent
Aims of Module
The aim of the module is to develop an understanding of the principles, methods and practice of business innovation and creativity and their importance for organisational sustainability and growth.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
Indicative Module Content
Through workshops, seminars and case studies, students will be introduced to the principles, methods and challenges of business innovation and creativity. Individual topics covered will include: creative thinking, types of innovation, approaches to innovation management, innovation and competitive performance, and innovation evaluation. In small teams, students will propose an innovation strategy for a business, produce a written management report explaining their proposal, and present their proposal to a panel of assessors.
|Indicative Student Workload|
Mode of Delivery
Full-time and part-time modes: Lectures; seminars; group discussions; presentations; directed reading and research; case studies.
Distance learning mode: Individual activity worksheets; group discussion forums; online group activities; directed reading and research; case studies.
Component 1 is an individual essay or report. 40% weighting.
Component 2 is a Team management report and presentation. 60% weighting.