|Prerequisites for Module|
None, in addition to course entry requirements.
Aims of Module
To develop in the student a depth of understanding of the fashion sector in the areas of market forces, fashion buying and trend forecasting, store design and visual merchandising and to enable the student to operate and evaluate financial merchandising sales, stock and sales forecasting within the commercial fashion retailing sector.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Critically evaluate the fashion buying function, buying cycle and supplier/buyer relationships within the fashion retailing sector. |
||Evaluate trend forecasting, range planning and market forces and critically appraise their impact on fashion buying.|
||Evaluate the sales analysis techniques utilised in practical decision making in the fashion environment and critically appraise the sales, stock and sales forecasting systems used by a commercial multiple retailer.|
||Analyse the elements of store layout and design and demonstrate originality and creativity in synthesising the theory through practical application of atmospherics to critically appraise the visual merchandising components of a fashion orientated store. |
Indicative Module Content
Retail buying decisions, buying cycle, local and central buying, supplier buyer relationships, trend forecasting, product development, range planning, merchandise planning, assortment planning and control, store grading, financial forecasting, weekly sales and stock indicator reports at department, category and line level, retail analysis, markdown management, stock allocation administration, multiple retailer key performance indicators, budgets, open to buy, key range dynamics, store image, store layout, space planning and allocation, store circulation,visual merchandising techniques, atmospherics, fixtures and fittings.
|Indicative Student Workload|
Mode of Delivery
The module is delivered by lectures and tutorials. The students' understanding is further enhanced through student centred learning exercises, workshop tutorials and computer laboratory sessions. The computer laboratory sessions will allow the student to progress through a simulation exercise comparable with a live fashion retail environment.
||Learning Outcomes Assessed|
|Component 1 ||1,2,4|
|Component 2 ||3|
Component 1 - An illustrated report
Component 2 - A merchandising scenario report
|1.||BRANNON, E. L.,2010.Fashion forecasting. 3rd ed. New York: Fairchild.|
|2.||CUSHMAN, L.M., 2009. A practical approach to merchandising mathematics. London: A&C Black.|
|3.||EASTERLING, C., and FLOTTMAN, E., 2008. Merchandising mathemetics for retailing. 4th ed. New Jersey: Pearson.|
|4.||GOWOREK, H., 2007. Fashion buying. Oxford: Blackwell.|
|5.||KIM, E., September 2011. Fashion trends: analysis and forecasting. London: A&C Black.|
|6.||LEVY ,M and WEITZ, B., 2011. Retailing management. 8th ed. Boston: Irwin McGraw-Hill.|
|7.||McKELVEY, K., 2008. Fashion forecasting. Chichester: Wiley-Blackwell. ebook|
|8.||MOORE, E., 2010. Math for merchandising: a step - by - step approach. Upper Saddle River, NJ.: Prentice Hall|
PEGLER, M.,2006.5th ed. Visual Merchandising and Display. New York: Fairchild Publications
Journal of Fashion Marketing and Management: an international journal Emerald database