|Prerequisites for Module|
None, in addition to course entry requirements.
Aims of Module
To provide the student with the ability to evaluate definitions, models, motivation methods and supply chain processes associated with fashion retailers when entering into international markets.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Identify and evaluate the range, scope and process of the internationalisation of fashion retailing.|
||Identify key aspects and analyse relationships within supply chain processes and the logistics mix giving consideration to international approaches.|
||Critically analyse motivation for international market entry with consideration for the domestic operation.|
||Critically appraise the use of theoretical models in discussing the internationalisation process.|
Indicative Module Content
Internationalisation: definition, growth and form of internationalisation. Motives: Williams, Alexander, Kacker, push, pull and facilitating factors. Methods of entry and market appraisal: franchising, direct entry, joint venture, merger and acquisition. Concept and Brand. Supply chain processes; channel relationships between the organisation, suppliers and service providers, quick response, category management, product replenishment, efficient consumer response. Logistics mix; transport, inventory, packaging, administration, storage, international approaches to supply chain management. Models associated with internationalisation: Helfferich et al's definition, Hollander, Salmon and Tordjman, Treadgold, Hofstede, Vida, Vida and Fairhurst.
|Indicative Student Workload|
Mode of Delivery
This is a lecture based course, supplemented by tutorials and case studies. Key concepts are reinforced through directed reading, student centred learning, tutorial discussion, case studies and independent research.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3,4|
There will be ONE coursework assessment. This will be a presentation and report on the internationalisation and distribution aspects of a fashion retailer.
|1.||ALEXANDER, N., and DOHERTY, A.M., 2009. International retailing. London: Blackwell Publishers Ltd.|
|2.||EASEY, M., 2009. Fashion marketing. 3rd ed. Oxford: Wiley-Blackwell. ebook|
|3.||FERNIE, J. AND SPARKS, L., 2009. Logistics and retail management. London: Kogan Page. ebook|
|4.||HINES, T., 2004. Supply chain strategies: customer driven and customer focused. Amsterdam: Elsevier Butterworth Heinemann. ebook|
|5.||FERNIE, J. and GRANT, D.B., 2015. Fashion logistics: insights into the fashion retail supply chain. London: Kogan Page.|
|6.||STALL-MEADOWS, C., 2010. Fashion now: a global perspective. Harlow: Prentice Hall.|
|7.||FERNIE, J. and SPARKS, L., 2014. Logistics and retail management. London: Kogan Page. ebook|