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Module Title
Launching A New Venture

Enterprise, Idea Generation, Market Research, Raising Finance, Business Plan.

SCQF Points15
ECTS Points7.5
CreatedMay 2002
ApprovedAugust 2013
AmendedAugust 2013
Version No.6

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to course entry qualifications or equivalent.

Corequisite Modules


Precluded Modules


Aims of Module

The aim of the module is to develop an understanding of the principles, methods and practice of business venture creation.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Analyse and discuss relevant principles, methods and challenges of business venture creation.
2. Draw on knowledge acquired in learning outcome 1 to generate and critique a business idea.
3. Translate a business idea into a written business plan.
4. Explain and defend a business plan to a panel of assesors.

Indicative Module Content

Through workshops, seminars and case studies, students will be introduced to the principles, methods and challenges of business venture creation, with a specific focus being placed on the process of preparing a written business plan appropriate for presentation to a panel of potential business investors. Individual topics covered will include: approaches to generating business ideas; raising finance; business growth strategy; networking; and business plan formats and components. In small teams, students will generate a business idea, perform the necessary background investigations to translate that idea into a written business plan, and defend their plan to a panel of assesors.

Indicative Student Workload

Contact Hours

Full TimePart TimeDistance Learning
Lectures/Seminars/Online Discussion

Directed Study

Directed Study

Private Study

Private Study

Mode of Delivery

Full-time and part-time modes: Lectures; seminars; group discussions; group activities; presentation; directed reading and research; case studies.
Distance learning mode: Individual activity worksheets; group discussion forums; online group activities; directed reading and research; case studies.

Assessment Plan

Learning Outcomes Assessed
Component 1 1
Component 2 2,3,4

Component 2 is a Team assessment of a Business plan and business plan defence to a panel. 60% weighting.

Component 1 is an individual essay or report. 40% weighting.

Indicative Bibliography

1.BARROW, C., BARROW, P. and BROWN, R., 2008. The business plan workbook. 6th ed. London: Kogan Page. ebook
2.BURNS, P., 2011. Entrepreneurship and small business. 3rd ed. Boston: Palgrave.
3.DEAKINS, D. and FREEL, M., 2012. Entrepreneurship and small firms. 6th ed. London: McGraw-Hill.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781