|Prerequisites for Module|
None in addition to course entry qualifications or equivalent.
Aims of Module
The aim of the module is to develop an understanding of the principles, methods and practice of business venture creation.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Analyse and discuss relevant principles, methods and challenges of business venture creation.|
||Draw on knowledge acquired in learning outcome 1 to generate and critique a business idea.|
||Translate a business idea into a written business plan.|
||Explain and defend a business plan to a panel of assesors.|
Indicative Module Content
Through workshops, seminars and case studies, students will be introduced to the principles, methods and challenges of business venture creation, with a specific focus being placed on the process of preparing a written business plan appropriate for presentation to a panel of potential business investors. Individual topics covered will include: approaches to generating business ideas; raising finance; business growth strategy; networking; and business plan formats and components. In small teams, students will generate a business idea, perform the necessary background investigations to translate that idea into a written business plan, and defend their plan to a panel of assesors.
|Indicative Student Workload|
|Full Time||Part Time||Distance Learning|
| || || |
| || || |
Mode of Delivery
Full-time and part-time modes: Lectures; seminars; group discussions; group activities; presentation; directed reading and research; case studies.
Distance learning mode: Individual activity worksheets; group discussion forums; online group activities; directed reading and research; case studies.
||Learning Outcomes Assessed|
|Component 1 ||1|
|Component 2 ||2,3,4|
Component 2 is a Team assessment of a Business plan and business plan defence to a panel. 60% weighting.
Component 1 is an individual essay or report. 40% weighting.
|1.||BARROW, C., BARROW, P. and BROWN, R., 2008. The business plan workbook. 6th ed. London: Kogan Page. ebook|
|2.||BURNS, P., 2011. Entrepreneurship and small business. 3rd ed. Boston: Palgrave.|
|3.||DEAKINS, D. and FREEL, M., 2012. Entrepreneurship and small firms. 6th ed. London: McGraw-Hill.|