|Prerequisites for Module|
Aims of Module
To enable the student to evaluate the theoretical rationale and the strategic application of e-business within tourism, proposing future opportunities for e-technology.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
Indicative Module Content
Current technologies utilised in the tourism sector -examples including: internet, web sites, intranet, e-mail, information systems planning, video-cam; e-business applications, - information exchange, advertising, delivery and service; business models, including Business-Consumer, Business-Business; strategic impacts of e-business on organisations, industry sectors and business relationships; government initiatives relating to IT, including: Ossian, scotexchange.com, visitscotland.com.
|Indicative Student Workload|
Mode of Delivery
Taught Mode (T) Key concepts are introduced and illustrated through lectures and directed reading. The students' understanding is further enhanced through student centred learning exercises, workshop, tutorials and computer laboratories sessions.
Distance Learning Mode (DL) The module is delivered in Distance Learning Mode by self directed learning using web-based learning materials, supported by seminars and/or on-line support.
Coursework 1: Report based on the theoretical concepts, and the applicability of these to tourism business. The Report is weighted 40% and will assess Learning Outcomes 1 and 2.
Coursework 2: Company/industry based report. The report is weighted 60% and will assess Learning Outcomes 3-5.