RGU: RGU Module: E-business And IT Applications For Tourism (BSM076)

Module Title
E-business And IT Applications For Tourism

Keywords
internet, intranet, e-mail, tourism e-business applications, information systems planning, strategic positioning

Reference

BSM076

SCQF Level

SCQF 11

SCQF Points

ECTS Points

7.5

Created

August 2002

Approved

May 2006

Amended

Revision No.

Prerequisites for Module

None.

Corequisite Modules

None.

Precluded Modules

None.

Aims of Module

To enable the student to evaluate the theoretical rationale and the strategic application of e-business within tourism, proposing future opportunities for e-technology.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1.	Critically appraise the processes undertaken in the delivery of tourism services and how these have been impacted by information technology.
2.	Critically evalue, using academic underpinning, the reasons behind the use of e-business and other IT applications in tourism management.
3.	Synthesise the relationship between information technoloby and strategic development in the tourism industry.
4.	Evaluate e-business success and failures in the tourism sector via the use of case studies.
5.	Identify future developments and present a range of technology applications that could potentially impact on the development of the tourism industry.

Indicative Module Content

Current technologies utilised in the tourism sector -examples including: internet, web sites, intranet, e-mail, information systems planning, video-cam; e-business applications, - information exchange, advertising, delivery and service; business models, including Business-Consumer, Business-Business; strategic impacts of e-business on organisations, industry sectors and business relationships; government initiatives relating to IT, including: Ossian, scotexchange.com, visitscotland.com.

Indicative Student Workload

Contact Hours	Full Time	Distance Learning
Lectures/Seminars	36	6
Computer Practical	12	12
Directed Study
Student Centred Learning	36	66
Private Study
Private Study	66	66

Mode of Delivery

Taught Mode (T) Key concepts are introduced and illustrated through lectures and directed reading. The students' understanding is further enhanced through student centred learning exercises, workshop, tutorials and computer laboratories sessions.
Distance Learning Mode (DL) The module is delivered in Distance Learning Mode by self directed learning using web-based learning materials, supported by seminars and/or on-line support.

Assessment Plan

	Learning Outcomes Assessed
Component 1	1,2
Component 2	3,4,5

Coursework 1: Report based on the theoretical concepts, and the applicability of these to tourism business. The Report is weighted 40% and will assess Learning Outcomes 1 and 2.

Coursework 2: Company/industry based report. The report is weighted 60% and will assess Learning Outcomes 3-5.

Indicative Bibliography

1.	No single text is recommended. A range of topical web sources backed up by key current texts will be suggested.