Political Communication and Public Affairs
constitution, parliament, public sphere, lobbying, political parties, media, political marketing, public affairs, propaganda, citizens, deliberative democracy
|This Version is No Longer CurrentThe latest version of this module is available here
|Prerequisites for Module|
None in addition to course entry requirements or equivalent.
Aims of Module
To enable the student to assess the role and function of communication in the public sphere and to evaluate the management and practice of communication within the political process as well as between government, media and citizens.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Identify and define the ethical, legal and political frameworks within which political communicators and commentators and interest groups operate;|
||Analyse the role and function of communication in a variety of political cultures;|
||Analyse the forms and functions of mediation in the political communication process;|
||Critically evaluate the notion of public opinion and its measurement;|
||Evaluate, critically, the role played by public affairs practitioners and in particular the ethics and efficacy of lobbying.|
Indicative Module Content
Political and media structures and their relationships. Political marketing; special advisers and spin; lobbying, briefings; propaganda; public sphere; political advertising, image and celebrity politics; public opinion and audiences and measurement.
Indicative Student Workload
|Full Time||Distance Learning|
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|Private Study||44||0||Mode of Delivery|
The module will be delivered by a combination of formal lectures, seminars, and guest speakers. Students are expected to prepare for seminars and contribute to the discussion of the topics. Distance learning students are expected will be expected to participate actively on the discussion threads.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3,4,5|
The assessment will consist of one piece of coursework
|1.||BRANTS, K. and VOLTMER, K., 2011. Political communication in postmodern democracy </I>. Basingstoke: Palgrave Macmillan.|
|2.||HERMAN, S. and CHOMSKY, N., 1995. Manufacturing consent: the political economy of the mass media </I>. London: Vintage.|
|3.||McNAIR, B., 2016. An Introduction to political communication </I>. 6th ed. London: Routledge.|
|4.||MORRISON, J., 2017. Essential public affairs for journalists </I>. 5th ed. Oxford: Oxford University Press.|
|5.||SAVIGNY, H., 2017. Political communication: a critical introduction </I>. London: Palgrave.|
|6.||VAN ZOONEN, L., 2005. Entertaining the citizen: when politics and popular culture converge </I>. Oxford: Rowman and Littlefield.|
|7.||ZETTER, L., 2014. Lobbying: the art of political persuasion </I>. London: Harriman House.|
|8.||HARDING, J., 2009. Alpha dogs: how political spin became a global business </I>. Kindle ed. Penrhyn: Atlantic Press.|
Students will be expected to consult a range of journals and media sources to complement and maintain their knowledge of current affairs. These may include:
Campaign, PR Week, New Statesman, Prospect, Vanity Fair. Journals: Political Communication, Journal of Public Affairs. Further reading is available via Aspire.