Module Database Search


Module Title
Political Communication and Public Affairs

Keywords
constitution, parliament, public sphere, lobbying, political parties, media, political marketing, public affairs, propaganda, citizens, deliberative democracy

ReferenceBSM068
SCQF LevelSCQF 11
SCQF Points15
ECTS Points7.5
CreatedJanuary 2003
ApprovedMay 2006
AmendedJuly 2016
Version No.3

Prerequisites for Module

None in addition to course entry requirements or equivalent.

Corequisite Modules

None.

Precluded Modules

None.

Aims of Module

To enable the student to assess the role and function of communication in the public sphere and to evaluate the management and practice of communication within the political process as well as between government, media and citizens.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Identify and define the ethical, legal and political frameworks within which political communicators and commentators and interest groups operate;
2. Analyse the role and function of communication in a variety of political cultures;
3. Analyse the forms and functions of mediation in the political communication process;
4. Critically evaluate the notion of public opinion and its measurement;
5. Evaluate, critically, the role played by public affairs practitioners and in particular the ethics and efficacy of lobbying.

Indicative Module Content

Political and media structures and their relationships. Political marketing; special advisers and spin; lobbying, briefings; propaganda; public sphere; political advertising, image and celebrity politics; public opinion and audiences and measurement.

Indicative Student Workload

Contact Hours

Full TimeDistance Learning
Assessment
1515
Lectures
120
Tutorials/Seminars
242

Directed Study

  
Directed Study
55133

Private Study

  
Private Study
440

Mode of Delivery

The module will be delivered by a combination of formal lectures, seminars, and guest speakers. Students are expected to prepare for seminars and contribute to the discussion of the topics. Distance learning students are expected will be expected to participate actively on the discussion threads.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4,5

The assessment will consist of one piece of coursework

Indicative Bibliography

1.CORNER, J. and PELS, D., eds., 2003. Media and the restyling of politics: consumerism, celebrity and cynicism. London: Sage.
2.McNAIR, B., 2011. An introduction to political communication. 5th ed. London: Routledge. ebook
3.NEGRINE, R., 2008. The transformation of political communication: continuities and changes in media and politics.. Basingstoke: Palgrave Macmillan.
4.SANDERS, K., 2009. Communicating politics in the twenty-first century. Basingstoke: Palgrave Macmillan.
5.SUSSMAN, G., 2005. Global electioneering. Oxford: Rowman and Littlefield.
6.VAN ZOONEN, L., 2005. Entertaining the citizen: when politics and popular culture converge. Oxford: Rowman and Littlefield.
7.ZETTER. L., 2014. Lobbying: the art of political persuasion. London: Harriman House.
8.BRANTS, K. and VOLTMER, K., 2011. Political communication in postmodern democracy. Basingstoke: Palgrave Macmillan.

Additional Notes

Students will be expected to consult a range of journals and media sources to complement and maintain their knowledge of current affairs. These may include:
Campaign, PR Week, New Statesman, Prospect, Vanity Fair. Journals: Political Communication, Journal of Public Affairs. Further reading is available via Aspire.

 

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781