Module Database Search

Module Title
Media Industries

communication; media; mediation; journalism process; regulation; ownership; news management

SCQF Points15
ECTS Points7.5
CreatedJanuary 2003
ApprovedMay 2006
AmendedAugust 2012
Version No.2

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to course entry requirements or equivalent.

Corequisite Modules


Precluded Modules


Aims of Module

To enable the student to critically appraise the functioning of both print and broadcast media and evaluate how these operate.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Develop a critical understanding of various theoretical approaches and apply this to the study of the mass media industries.
2. Assess the historical and organisational contexts of the broadcast and print media.
3. Analyse the ways in which the communication industries are owned, controlled and regulated.
4. Define and critically appraise the process within which media practitioners assess, select and package information at different levels for the audience.

Indicative Module Content

Theoretical approaches to the study of the media; mediation process; development of press (including the international press) and broadcasting; journalistic process - newsworthiness/news values, information gathering, sources, construction; sociology of journalism; global news culture; representation/agenda-setting; construction of reality; news management; the global players - trans-national corporations; constraints: regulation, ownership and control of media industries.

Indicative Student Workload

Contact Hours

Full TimeDistance Learning

Directed Study

Directed Study

Private Study

Private Study

Mode of Delivery

This is a lecture based course supplemented with tutorial and seminar sessions. Students are expected to prepare for seminars and contribute to the discussion of the topics. Distance learning students will be expected to participate actively on the discussion threads.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3
Component 2 1,4

The Assessment will consist of two pieces of coursework; and the weighting for each is 50%.

Indicative Bibliography

1.BALNAVES, M., DONALD, S.H. and SHOESMITH, B., 2009. Media theories and approaches: a global perspective. Basingstoke: Palgrave Macmillan
2.BRANSTON, G. and STAFFORD, R., 2010. The media students' book. 5th ed. London: Routledge. ebook
3.CURRAN, J. and SEATON, J., 2018. Power without responsibility: press, broadcasting and the internet in Britain. 8th ed. London: Routledge.
4.JIN, D.Y., 2013. De-convergence of global media industries. London: Routledge
5.LINDGREN, S., 2017. Digital Media and Society. London: Sage.
6.McQUAIL, D., 2011. McQuail's mass communication theory. 6th ed. London: Sage.
7.MULLIGAN, C., 2016. The Communications Industries in the Era of Convergence. London: Routledge.

Additional Notes

Students are also expected to access journal literature (Journal of Communication Studies; Media Culture and Society) and quality newspapers (The Guardian; The Independent; The Times; The Economist; The Spectator).

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781