|Prerequisites for Module|
None, in addition to SCQF 11 entry requirements or equivalent.
Aims of Module
To enable the student to be able to practice and place in context the skills and knowledge gained via the course of study to practice.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Synthesise practical experience with a critical evaluation of the role of the professional.|
||Critically analyse the role of the host department in a particular organisation.|
||Appraise critically and demonstrate an evaulative appreciation of the implementation of professional theories and principles in a working environment.|
Indicative Module Content
Four weeks practical experience of the operation of an appropriate organisation. Range of experience from the daily operations to the mangement and administration of the department. Should involve an understanding of the various levels of management.
Indicative Student Workload
|Full Time||Distance Learning|
| || |
| || |
|0||0||Mode of Delivery|
Pre-placement briefings and tutorial support; debriefing on return from placement. Tutorials in support of the choice of placement and writing up of report. Visit by a member of lecturing staff during placement period.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3|
The module is assessed by a report.
|1.||FANTHOME, C., 2004. Work placements: a survival guide for students. Basingstoke: Palgrave Macmillan.|
|2.||BOWDEN, J. 2008. Writing a Report: How to Prepare, Write and Present Really Effective Reports, How To Books|
|3.||GILLIS, TAMARA, and IABC., 2011. The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership, John Wiley & Sons Incorporated|
|4.||Kung, Lucy. 2008. Strategic Management in the Media Industry: Theory and Practice. Sage Publications|
|5.||IN ADDITION: students will be guided to particular information sources related to the fieldwork placement experience, the host organisation, report writing guides, and BSM054 Aspire CampusMoodle online e-resources list.|
Distance Learning students with current or prior vocational experience in a relevant industry can submit a critical self-appraisal, in the form of a written report, foregoing the requirement of a 4 week placement.