|Prerequisites for Module|
None in addition to course entry requirements or equivalent.
Aims of Module
To provide learners with the means to analyse, interpret and make sense of the remote and competitive business environment in the context of international and global perspectives.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
Indicative Module Content
Using evidenced based techniques, Developing narratives, Environmental scanning and decision making, Analysis of the external environment, Understanding market structure, Analysis of the competitive environment, Globalisation, aspiration and the growing middle class, Geopolitics and business, The “race to the bottom”, The “bottom of the pyramid” – the issue of inequality and market growth, Stakeholder analysis, importance and the response of firms, Business ethics, Corporate social responsibility, Organisational environment and the nature of work and motivation.
|Indicative Student Workload|
Mode of Delivery
The module is delivered in Full and Part Time mode by lectures, interactive group work, case study tutorials and directed self-study.
In Distance Learning Mode delivery is by online participation and discussion with self directed learning from paper-based and/or web-based learning materials, with some corporate deliveries supported by seminars and/or on-line support.
Coursework 1 consists of a report analysing and assessing the implications of the business environment on industries and businesses