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MODULE DESCRIPTOR
Module Title
Economics Of Business
Reference BSM018 Version 7
Created February 2024 SCQF Level SCQF 11
Approved September 2018 SCQF Points 15
Amended March 2024 ECTS Points 7.5

Aims of Module
To provide students with an ability to critically assess economic principles and theories relevant to the analysis of business behaviour and the economic environment in which business organisations operate.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Critically evaluate the alternative theories of the domestic and international economy and their implications for the business environment.
2 Critically assess the alternative theories of markets, business objectives and behaviour.
3 Apply a range of advanced and specialised theories, models and techniques for analysing business structure, conduct and performance.
4 Evaluate the alternative theories and models of international trade, pricing and labour markets.
5 Apply business economics knowledge to real world situations.

Indicative Module Content
Domestic and international economic systems and environments; firms and markets; market structure; structure-conduct-performance paradigm, models of business objectives, cost in theory and practice, pricing in theory and practice, corporate strategy and business economics, international business strategy, international competitiveness, government policy and labour, skills and wages.

Module Delivery
The module is delivered on campus by lectures, interactive group work, presentation based tutorials and directed self-study. The module is delivered online by self directed study learning from paper-based or web-based learning materials, supported by seminars and/or on-line support.

Indicative Student Workload Full Time Part Time
Contact Hours 36 36
Non-Contact Hours 114 114
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4, 5
Description: Coursework including assessed module participation

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D.
Module Grade Minimum Requirements to achieve Module Grade:
A A
B B
C C
D D
E E
F F
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BEGG, D. AND WARD, D., 2020. Economics for business, 6th ed. McGraw-Hill Education.
2 SLOMAN, J. GARRET, D. GUEST,J. JONES,E. 2023 Economics for Business, 9th ed. Pearson.
3 THOMPSON, E. WORTHINGTON, I. AND BRITTON, C., 2023. The Business Environment: A Global Perspective , 9th ed. Pearson.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781