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MODULE DESCRIPTOR
Module Title
Business Economics
Reference BSM011 Version 8
Created April 2017 SCQF Level SCQF 11
Approved September 2014 SCQF Points 15
Amended August 2017 ECTS Points 7.5

Aims of Module
To provide managers with an ability to critically assess economic principles and theories relevant to the analysis of business behaviour and the economic environment in which business organisations operate.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Critically evaluate the alternative theories of microeconomics and their implications for business.
2 Critically assess concepts and principles underlining business activity.
3 Apply the appropriate models and techniques for analysing the environment within which business organisations operate.
4 Evaluate and synthesise the alternative theories and models of business behaviour.
5 Learn independently and display a high degree of autonomy in learning.

Indicative Module Content
The domestic and international economic environment, economic concepts, demand and supply, firms and markets, market structure, business objectives, profit maximisation, managerial and behavioural models, cost in theory and practice, pricing, competitiveness and productivity, market failure.

Module Delivery
Taught Mode (T) The module is delivered in Taught Mode by lectures, workshops, interactive group work, tutorials and directed self-study. Distance Learning Mode (DL) The module is delivered in Distance Learning mode by self directed study learning from paper-based or web-based learning materials, supported by on-line support and group work.

Indicative Student Workload Full Time Part Time
Contact Hours 46 40
Non-Contact Hours 104 110
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only [for the purposes of the Key Information Set (KIS)]
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4, 5
Description: The module is assessed by a portfolio coursework including a reflection on contribution to module activities and learning

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The module is assessed by one component C1-Coursework - 100% weighting. Module pass mark = 40% = Grade D
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60%-69%
C 50%-59%
D 40%-49%
E 35%-39%
F 0%-34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None in addition to course entry requirements or equivalent.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 SLOMAN, J., 2011. Economics and the business environment. 3rd ed. Harlow: Financial Times/Prentice Hall. ebook
2 SLOMAN, J. et al., 2016. Economics for business. 7th ed. Harlow: Pearson.
3 WORTHINGTON, I. and BRITTON, C., 2014. The business environment. 7th ed. Harlow: Financial Times/Prentice Hall.
4 Journals: Applied Economics Business Economics Economic Journal Journal of Economic Perspectives National Institute Economic Review Oxford Review of Economic Policy

 

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781