Module Database Search

Module Title
Global Business Practice
Reference BS4330 Version 2
Created August 2017 SCQF Level SCQF 10
Approved July 2013 SCQF Points 15
Amended August 2017 ECTS Points 7.5

Aims of Module
The module aims to develop students' understanding of the context of international business and its environment; international business strategies and operations and the internationalisation of the firm.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Demonstrate a critical understanding of the principles, theories and concepts that underpin international business.
2 Identify and appropriately use a wide range of relevant academic and business resources to investigate international business activities.
3 Make informed and evidence-based judgments on the operation of international business which match firm capabilities to location advantages or disadavantages.
4 Synthesise complex information to make a recommendation of strategic significance to international business firms.

Indicative Module Content
Strategic motivations for engaging in international business; the role of the multinational firm; location advantage and firm-specific advantage; political economy effects on firm strategy; country evaluation and selection methods; market entry evaluation and selection methods; the organisation of international business; international value chains of production; modes of operation in the international firm; ethics in international business.

Module Delivery
Lectures, seminars, tutorials

Indicative Student Workload Full Time Part Time
Contact Hours 35 N/A
Non-Contact Hours 115 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
Actual Placement hours for professional, statutory or regulatory body    

If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: A single coursework to be submitted following module delivery.

Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60%-69%
C 50%-59%
D 40%-49%
E 35%-39%
F 0%-34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None, other than SCQF Level 10 entry requirements or equivalent.
Corequisites for module None.
Precluded Modules Module BS2158 International Business.

1 DANIELS, J.D., RADEBAUGH, L.H. and SULLIVAN, D.P., 2015. International business: environments and operations. 15th ed. Boston: Pearson.
2 DICKEN, P., 2015. Global shift: mapping the contours of the world economy. 7th ed. New York: Guilford Press.
3 HILL, C.W.L., 2011. International business. competing in the global marketplace. 8th ed. New York: McGraw Hill/Irwin.
4 LASSERRE, P., 2012.Global strategic management. 3rd ed. Basingstoke: Palgrave Macmillan.
5 COLLINSON, S., NARULA, R. and RUGMAN, A.M., 2017. International business. 7th ed. Harlow: Pearson.
6 SWEENEY, P.D and McFARLIN, D.B., 2015. International management: strategic opportunities and cultural challenges. 5th ed. London: Routledge.
7 WALL, S. and MINOCHA, S., 2015. International business. 4th ed. Harlow: Pearson.
8 VERBEKE, A., 2013. International business strategy. 2nd ed. Cambridge: Cambridge University Press

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781