Module Database Search


Module Title
Global Fashion Strategy

Keywords
Strategy, Internationalisation, Retail Motives, Theoretical Models, Entry Mode, Processes

ReferenceBS4321
SCQF LevelSCQF 10
SCQF Points15
ECTS Points7.5
CreatedMarch 2013
ApprovedJuly 2015
Amended
Version No.1


This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None.

Corequisite Modules

None, in addition to SCQF 10 entry requirements or equivalent.

Precluded Modules

None.

Aims of Module

To enable the student to evaluate motivation, methods and processes associated with a domestic retailer when entering into international retail markets, whilst taking into account strategic issues.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Identify and evaluate the strategic corporate issues within retailing and retailer internationalisation.
2. Appraise the range and scope of strategic development within the specific retail sector, in view of current trends.
3. Critically analyse retailer motivation for international market entry with consideration for the retailers domestic operation whilst defining the type of international retailer.
4. Critically evaluate strategic options undertaken by retailers and identify competitive advantage both domestically and internationally.

Indicative Module Content

This module extends prior learning and focuses on the reasons for retailer strategic analysis and its implications for retail internationalisation. Strategic development; mission, objectives, corporate, business and operational. Strategic corporate issues; current retail climate, competitive advantage, critical success factors, market position. Methods of strategic development; methods of entry and market appraisal: strategic and tactical choice : Organic, flagships, direct entry, joint venture, merger and acquisition, franchising, wholesaling and internet. Forms and process of international retailing. Internationalisation and its implementation in relation to strategy and the pattern of development. Models associated with retail internationalisation and its definition: including Hollander, Helfferich et al, Salmon and Tordjman, Treadgold, Alexander and Doherty, Hofstede, geography and culture. Retailer motives for market entry: push, pull and facilitating factors.

Indicative Student Workload

Contact Hours

Full Time
Lecture
24
Tutorial
12

Directed Study

 
Student Centred Learning
50

Private Study

 
Assessment Presentation
64

Mode of Delivery

This is a lecture based course, supplemented by tutorials. Key concepts are reinforced through directed reading, student centred learning, tutorial discussion and independent research.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4

The coursework has two parts. a presentation and a report, both of which cover strategic issues, internationalisation and focus on competitive advantage for a retailer.

Indicative Bibliography

1.ALEXANDER, N. and DOHERTY, A.M., 2009. International
retailing.
London: Blackwell Publishers Ltd.
2.DAWSON, J., 2006. Strategic issues in international retailing. London: Routledge. ebook
3.JOHNSON, G., WHITTINGTON, R., SCHOLES, K., ANGWIN, D. and REGNER, P., 2014. Exploring strategy: text and cases. 10th ed. Harlow: Financial Times Prentice Hall. ebook
4.LYNCH, R., 2015. Strategic management. 7th ed. Harlow: Pearson. ebook
5.STERNQUIST, B., 2007. International retailing. 2nd ed. New York: Fairchild Publications.


 

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