Module Database Search

Module Title
Research Methods

Creative, Cultural & Service Industries; Research; Methodology Analysis

SCQF Points15
ECTS Points7.5
CreatedMarch 2010
ApprovedAugust 2010
AmendedJuly 2015
Version No.6

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to SCQF 10 entry requirements or equivalent.

Corequisite Modules


Precluded Modules


Aims of Module

To provide the student with the understanding and the ability to apply the main research methods and approaches in the context of their main course discipline.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Demonstrate knowledge of the principal research methods and approaches in the creative, cultural and service industries.
2. Propose a research topic that is appropriate for further research pursuits.
3. Critically evaluate and present research approaches and methods suited to the topic chosen.

Indicative Module Content

Generating research topics in the creative, cultural & service industries; conducting library and journal database searches; research philosophy, approaches and protocols; writing aims and objectiives; conceptualising research topics in fields of literature; data management analysis; policy, ethics and institutional issues; textual approaches to research; quantitative and qualitative research; interpretation and presentation; audiences and consumers in the creative, cultural & service industries: conducting questionnaire surveys, interviews and focus groups.

Indicative Student Workload

Contact Hours

Full Time
Lectures, seminars, tutorials

Directed Study



Private Study



Mode of Delivery

The module is delivered by a blend of core lectures, supported by discipline focused tutorials, workshops and contact with a research supervisor.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3

A report reflecting on and critiquing methodological approaches and considerations relevant to a topical issue of their choosing.

Indicative Bibliography

1.BERTRAND, I. and HUGHES, P., 2000. Media research methods: audiences, institutions, texts. Basingstoke: Palgrave MacMillan.
2.CRESWELL, J.W., 2009. Research design: qualitative, quantitative, and mixed methods approaches. 3rd ed. Thousand Oaks, CA: Sage.
3.DAWSON, C., 2009. A practical guide to research methods: a user-friendly manual for mastering research techniques. 4th ed. Oxford: How to Books. ebook
4.IORIO, S., 2004. Qualitative research in journalism. London: Lawrence Erlbaum. ebook
5.OLIVER, P., 2013. The student's guide to research ethics. Maidenhead: Open University Press.
6.SAUNDERS, M., LEWIS, P. and THORNHILL, A., 2012. Research methods for business students. 6th ed. London: Financial Times Prentice Hall.
7.STOKES, J., 2013. How to do media and cultural studies. 2nd ed. London: Sage. ebook

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