|Prerequisites for Module|
None in addition to course entry requirements or equivalent.
Aims of Module
This module aims to examine the field of experience management and its emergence in relation to the growth of lifestyle consumption.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Critically examine the emergence of experiential management and its implication for relevant subject area|
||Critically discuss lifestyle consumption within a relevant subject area and setting.|
||Critically discuss factors influencing consumer behaviour within an experience economy|
||Apply core concepts of experience and lifestyle to a subject specific case study|
Indicative Module Content
The experience economy, lifestyle, experiential marketing, luxury branding, symbolic consumption, rationalization, authenticity and hyper-reality, performance and performativity, relationship management
|Indicative Student Workload|
Mode of Delivery
Key concepts will be introduced with a series of recorded lectures. Students will discuss contextualized concepts in tutorials underpinned by student-developed case studies. Learning will be supported via directed readings and discussion hosted via the appropriate Virtual Learning Environment.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3,4|
Individual Case Study + Viva style poster presentation
|1.||ALDRIGE, A., 2003. Consumption; key concepts. Cambridge: Polity Press.|
|2.||PINE, B.J. and GILMORE, J., 2011. Experience economy. 2nd ed. Boston: Harvard Business School.|
|3.||SCHMITT, B., 1999. Experiential marketing. New York: Free Press.|