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Module Title
Lifestyle Consumption and Experience Economies

experience, lifestyle, consumption,

SCQF Points15
ECTS Points7.5
CreatedApril 2011
ApprovedAugust 2011
AmendedAugust 2012
Version No.2

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to course entry requirements or equivalent.

Corequisite Modules


Precluded Modules


Aims of Module

This module aims to examine the field of experience management and its emergence in relation to the growth of lifestyle consumption.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Critically examine the emergence of experiential management and its implication for relevant subject area
2. Critically discuss lifestyle consumption within a relevant subject area and setting.
3. Critically discuss factors influencing consumer behaviour within an experience economy
4. Apply core concepts of experience and lifestyle to a subject specific case study

Indicative Module Content

The experience economy, lifestyle, experiential marketing, luxury branding, symbolic consumption, rationalization, authenticity and hyper-reality, performance and performativity, relationship management

Indicative Student Workload

Contact Hours

Full Time

Directed Study

Directed Learning

Private Study

Private Study

Mode of Delivery

Key concepts will be introduced with a series of recorded lectures. Students will discuss contextualized concepts in tutorials underpinned by student-developed case studies. Learning will be supported via directed readings and discussion hosted via the appropriate Virtual Learning Environment.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4

Individual Case Study + Viva style poster presentation

Indicative Bibliography

1.Andrews, H. and Leopold, T., 2013. Events and the social sciences. Routledge.
2.Best, S., 2009. Leisure studies: themes and perspectives. Sage.
3.Longhurst, B., Smith, G., Bagnall, G., Crawford, G. and Ogborn, M., 2016. Introducing cultural studies. Taylor & Francis.
4.Miles, S., 2001. Social theory in the real world. Sage.
5.Pine, B.J. and Gilmore, J., 2011. Experience economy. 2nd ed. Boston: Harvard Business School.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781