Module Database Search


Module Title
Lifestyle Consumption and Experience Economies

Keywords
experience, lifestyle, consumption,

ReferenceBS4294
SCQF LevelSCQF 10
SCQF Points15
ECTS Points7.5
CreatedApril 2011
ApprovedAugust 2011
AmendedAugust 2012
Version No.2


This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to course entry requirements or equivalent.

Corequisite Modules

None.

Precluded Modules

None.

Aims of Module

This module aims to examine the field of experience management and its emergence in relation to the growth of lifestyle consumption.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Critically examine the emergence of experiential management and its implication for relevant subject area
2. Critically discuss lifestyle consumption within a relevant subject area and setting.
3. Critically discuss factors influencing consumer behaviour within an experience economy
4. Apply core concepts of experience and lifestyle to a subject specific case study

Indicative Module Content

The experience economy, lifestyle, experiential marketing, luxury branding, symbolic consumption, rationalization, authenticity and hyper-reality, performance and performativity, relationship management

Indicative Student Workload

Contact Hours

Full Time
Lectures
12
Tutorials
24
Assessment
12

Directed Study

 
Directed Learning
24

Private Study

 
Private Study
78

Mode of Delivery

Key concepts will be introduced with a series of recorded lectures. Students will discuss contextualized concepts in tutorials underpinned by student-developed case studies. Learning will be supported via directed readings and discussion hosted via the appropriate Virtual Learning Environment.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4

Individual Case Study + Viva style poster presentation

Indicative Bibliography

1.ALDRIGE, A., 2003. Consumption; key concepts. Cambridge: Polity Press.
2.PINE, B.J. and GILMORE, J., 2011. Experience economy. 2nd ed. Boston: Harvard Business School.
3.SCHMITT, B., 1999. Experiential marketing. New York: Free Press.


 

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781