Module Database Search

Module Title
Women And The Media
Reference BS4276 Version 7
Created July 2017 SCQF Level SCQF 10
Approved June 2018 SCQF Points 15
Amended August 2017 ECTS Points 7.5

Aims of Module
To examine the construction of women's identities in the media and women's interventions to change such representations.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Evaluate the application of some of the methodologies used within feminism for the analysis of representations of women in the media.
2 Examine constructions of gender, sexuality and femininity in representations of women in both 'high art' and popular culture.
3 Evaluate both media representations of women and women's interventions to change the media.

Indicative Module Content
Representations of women in the media; the construction of identity; women writers; popular culture representations - advertising, TV, film, women's magazines; media stereoypes; pornography and censorship; beauty and body images; sexual violence and the media; media coverage of women's issues; media and girls - 'girl power'; women working in the media.

Module Delivery
Lectures, seminars and tutorials; guided self-study.

Indicative Student Workload Full Time Part Time
Contact Hours 36 36
Non-Contact Hours 114 114
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3
Description: Individual Portfolio Assessment

Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60% - 69%
C 50% - 59%
D 40% - 49%
E 35% - 39%
F 0% - 34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

1 BYERLY, C.M. and ROSS, K., 2006. Women and media: international perspectives. Oxford: Blackwell Publishing. ebook
2 GILL, R., 2011. New femininities. London: Palgrave Macmillan.
3 GOUGH-YATES, A., 2003. Understanding women's magazines. London: Routledge. ebook
4 MCROBBIE, A., 2009. The aftermath of feminism. London: Sage.
5 RIVERS, N., 2017. Postfeminism and the arrival of the Fourth Wave: Turning Tides. Cham, Switzerland: Palgrave Macmillan.
6 SAVIGNY, H., 2015. The Politics of Being a Woman: Media and 21st Century Popular Culture. Basingstoke: Palgrave Macmillan.
7 PEDERSEN, S., 2017. The Scottish Suffragettes and the Press. Basingstoke: Palgrave Macmillan.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781