Electronic business, Internet, website, e-mail, extranet, intranet, technologies, groupware, business models, shops, auctions, marketplaces, main business functions, benefits, strategy steps, implementation issues.
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|Prerequisites for Module|
None in addition to SCQF10 entry requirements or equivalent.
Aims of Module
To enable students to distinguish and critically appraise the key e-business concepts and techniques and how these can be applied to organisations.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Distinguish and compare the key concepts of e-business.|
||Distinguish and compare Internet-based business models.|
||Critically appraise appropriate business or organisational situations where e-business can be applied.|
||Critically assess the benefits of e-business in business or organisational contexts.|
Indicative Module Content
Techniques and technologies, including Internet; web-sites, extranet; intranet; EDI, HTML, XML, e-mail. Sample products. Internet-based business models including electronic discussion groups, groupworking, shops and shopping malls, auctions, reverse auctions, marketplaces, supply chain integration, application service provision. Application of e-business in the main business functions, including - sales, marketing, HR, finance, supply chain and procurement. Benefits of e-Business solutions. Case studies. e-Business strategy. Implementation issues.
|Indicative Student Workload|
Mode of Delivery
The module will consist of lectures with supportive seminars/tutorials and student centred learning which takes the form of directed reading, independent research and set activities to support the tutorial work. Much of the reading, research and activities will be web-based.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3,4|
Component 1 - Coursework will consist of a portfolio relating to the module content. It provides the opportunity for students to apply their learning in a practical context.
|1.||CHAFFEY, D., 2015. Digital business and e-commerce management: strategy, implementation and practice. 6th ed. Harlow: Pearson Education Limited.|