Module Database Search


Module Title
E-business

Keywords
Electronic business, Internet, website, e-mail, extranet, intranet, technologies, groupware, business models, shops, auctions, marketplaces, main business functions, benefits, strategy steps, implementation issues.

ReferenceBS4248
SCQF LevelSCQF 10
SCQF Points15
ECTS Points7.5
CreatedOctober 2002
ApprovedJuly 2013
AmendedAugust 2013
Version No.5


This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to SCQF10 entry requirements or equivalent.

Corequisite Modules

None.

Precluded Modules

None.

Aims of Module

To enable students to distinguish and critically appraise the key e-business concepts and techniques and how these can be applied to organisations.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Distinguish and compare the key concepts of e-business.
2. Distinguish and compare Internet-based business models.
3. Critically appraise appropriate business or organisational situations where e-business can be applied.
4. Critically assess the benefits of e-business in business or organisational contexts.

Indicative Module Content

Techniques and technologies, including Internet; web-sites, extranet; intranet; EDI, HTML, XML, e-mail. Sample products. Internet-based business models including electronic discussion groups, groupworking, shops and shopping malls, auctions, reverse auctions, marketplaces, supply chain integration, application service provision. Application of e-business in the main business functions, including - sales, marketing, HR, finance, supply chain and procurement. Benefits of e-Business solutions. Case studies. e-Business strategy. Implementation issues.

Indicative Student Workload

Contact Hours

Full Time
Lectures
24
Tutorials
12
Assessment
10

Directed Study

 
Directed Readig
24
Set Activities
24
Coursework Preparation
16

Private Study

 
Private Study
40

Mode of Delivery

The module will consist of lectures with supportive seminars/tutorials and student centred learning which takes the form of directed reading, independent research and set activities to support the tutorial work. Much of the reading, research and activities will be web-based.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4

Component 1 - Coursework will consist of a portfolio relating to the module content. It provides the opportunity for students to apply their learning in a practical context.

Indicative Bibliography

1.CHAFFEY, D., 2015. Digital business and e-commerce management: strategy, implementation and practice. 6th ed. Harlow: Pearson Education Limited.


 

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781