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Module Title
Entrepreneurial Studies

Entrepreneurship, Entrepreneurial Process, Innovation, Small and Medium Enterprises

SCQF Points15
ECTS Points7.5
CreatedMay 2002
ApprovedJuly 2013
AmendedAugust 2013
Version No.4

Prerequisites for Module

None in addition to SCQF 10 entry requirements or equivalent.

Corequisite Modules


Precluded Modules


Aims of Module

To develop student awareness of the nature and worth of entrepreneurs and entrepreneurship in society and to the economy; To encourage students to utilise concepts of entrepreneurship in understanding the new venture process; To appreciate the risks, rewards, opportunities and realities associated with entrepreneurship.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Discuss the theories and concepts of entrepreneurship.
2. Recognise and discuss the essential elements of the entrepreneurial process, including the role of the entrepreneur, opportunity recognition, business planning, resource issues, innovation and growth.
3. Evaluate research relating to entrepreneurship, intrapreneurship and small business.
4. Apply analytical and enterprise skills in evaluating an entrepreneurial business.

Indicative Module Content

An introduction to the unit explains the nature and various definitions of entrepreneurship and considers the growing importance of this area. The role and importance of SMEs to the economy will be assessed as well as the nature of the
entrepreneurial business environment. The realities of entrepreneurship will be contrasted with its potential benefits.
The module will focus on the entrepreneurial process, using theory to explore the practical elements of planning, starting, developing and sustaining a business venture. The importance of innovation and opportunity recognition will be highlighted, as will the various ways and means to approach the seizing of these opportunities. This will involve reviewing the importance of intellectual property, new product development, business planning, sources of finance, the role of e-commerce, growth strategies, contacts and networking and other issues in business start-up and development.

Indicative Student Workload

Contact Hours

Full Time

Directed Study

Directed Study
Group work

Private Study

Private Study

Mode of Delivery

This module will include lectures, case-studies, tutorials, group work, visiting entrepreneurs and directed independent learning. Emphasis is placed on applying theory to practice, enabling students to learn through case studies supported by guest entrepreneurs.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4

The module is assessed by one piece of coursework - an individual essay or report.

Indicative Bibliography

1.BURNS, P., 2011. Entrepreneurship and small business. 3rd ed. Basingstoke: Palgrave MacMillan.
2.CARTER, S. and JONES-EVANS, D., 2012. Enterprise and small business. 3rd ed. Harlow: Pearson.
3.DEAKINS, D. and FREEL, M., 2012. Entrepreneurship and small firms. 6th ed. Maidenhead: McGraw-Hill.
4.BURNS, P., 2013. Corporate Entrepreneurship: Innovation and Strategies in Large Organizations. 3rd ed. Palgrave MacMillan.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781