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Module Title |
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| Prerequisites for Module None in addition to SCQF 10 entry requirements or equivalent. Corequisite Modules None. Precluded Modules None. Aims of Module To develop student awareness of the nature and worth of entrepreneurs and entrepreneurship in society and to the economy; To encourage students to utilise concepts of entrepreneurship in understanding the new venture process; To appreciate the risks, rewards, opportunities and realities associated with entrepreneurship. Learning Outcomes for Module On completion of this module, students are expected to be able to:
Indicative Module Content An introduction to the unit explains the nature and various definitions of entrepreneurship and considers the growing importance of this area. The role and importance of SMEs to the economy will be assessed as well as the nature of the entrepreneurial business environment. The realities of entrepreneurship will be contrasted with its potential benefits. | The module will focus on the entrepreneurial process, using theory to explore the practical elements of planning, starting, developing and sustaining a business venture. The importance of innovation and opportunity recognition will be highlighted, as will the various ways and means to approach the seizing of these opportunities. This will involve reviewing the importance of intellectual property, new product development, business planning, sources of finance, the role of e-commerce, growth strategies, contacts and networking and other issues in business start-up and development. Indicative Student Workload
Mode of Delivery This module will include lectures, case-studies, tutorials, group work, visiting entrepreneurs and directed independent learning. Emphasis is placed on applying theory to practice, enabling students to learn through case studies supported by guest entrepreneurs. Assessment Plan
The module is assessed by one piece of coursework - an individual essay or report. Indicative Bibliography
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