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Module Title
Fashion Buying and Forecasting

Keywords
Buying, merchandising, buying cycle, range planning,trends, fashion forecasting, fashion markets

ReferenceBS4171
SCQF LevelSCQF 10
SCQF Points15
ECTS Points7.5
CreatedFebruary 2003
ApprovedFebruary 2003
AmendedAugust 2012
Revision No.2
Prerequisites for Module

None in addition to course requirements or equivalent

Corequisite Modules

None.

Precluded Modules

None.

Aims of Module

To provide the student with the ability to analyse the elements and market forces involved within the fashion sector and their influence on fashion buying and forecasting

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Determine the fashion buying environment,buying function, buying cycle and the supplier/buyer relationship.
2. Identify the relevance of forecasting, range planning and market forces on fashion buying.
3. Evaluate the relevance of sourcing and supply chain management and distribution on the fashion industry.
4. Evaluate the evolving retailer trends on fashion buying and marketing.

Indicative Module Content

Distribution supply chain including delivery schedules, forecasting, range planning, merchandise planning, branch planning, Retail analysis, key performance indicators, product profiles, distribution profiles, continuity and seasonal merchandise, range building, design elements and process, garment technology, role of the fashion buyer, sourcing, fashion merchandising, fashion marketing, fashion retailer trends

Indicative Student Workload

Contact Hours

Full Time
Lectures
24
Talks/ Visits
4
Tutorials
12
Workshops
4

Directed Study

 
Directed Study
52

Private Study

 
Private Study
54

Mode of Delivery

Key concepts are introduced and illustrated through lectures and directed reading. The understanding of students is tested and further enhanced through tutorials and student centred learning. Practicals allow the student to build up relevant conceptual skills

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4

There will be ONE coursework assessment that will encompass all objectives. The student will assume the role of buyer reporting to the merchandise director. They will plan, develop and evaluate a seasonal range of fashion goods for a selected retailer.

Indicative Bibliography

1.BRANNON, E.L., 2010. Fashion forecasting. 3rd ed. New York: Fairchild.
2.GOWOREK, H., 2007. Fashion buying. New York: Blackwell.
3.JACKSON,t. and SHAW,D., 2001. Fashion buying and merchandising management. London: MacMillan
4.LEVY,M and WEITZ, B., 2012. Retailing management. 8th ed. New York : McGraw-Hill/Irwin.
5.Journal of Fashion Marketing and Management
6.www.wgsn.edu.com


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