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Module Title
Postmodern Culture

postmodernism; consumer culture; spectacle; theming; simulacrum

SCQF Points15
ECTS Points7.5
CreatedMay 2006
ApprovedAugust 2010
AmendedAugust 2012
Version No.3

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to SCQF 10 entry requirements or equivalent.

Corequisite Modules


Precluded Modules


Aims of Module

To provide students with an understanding of the nature of postmodern media culture and how it is defined by the principal theorists in the field, and to enable them to apply this understanding to a range of topics in the field of contemporary media and advertising.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Discuss the main theoretical currents concerning the defintition and characterisation of postmodernism.
2. Analyse contemporary cultural phenomena and contemporary media, advertising, and consumer culture in terms of postmodern theory.
3. Critically assess questions of cultural value and participate in debates surrounding the nature and consequences of postmodern culture.

Indicative Module Content

Definitions of modernity and postmodernity; the postmodern condition and late capitalism; signs and signification in postmodern consumer culture, advertising and fashion; commodity aesthetics and fetishism; spectacle, simulacrum and hyperreality; theming and disneyization of society; nostalgia and the heritage industry; cynicism, irony, and the carnivalesque.

Indicative Student Workload

Contact Hours

Full Time

Directed Study

Directed study

Private Study

Private study

Mode of Delivery

This is a lecture based module supplemented by seminar discussion and group work.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3

100% closed book examination.

Indicative Bibliography

1.BAUDRILLARD, J., 2001. Selected writings. 2nd ed. Oxford : Polity.
2.BAUMAN, Z., 2013. Moral blindness: the loss of sensitivity in liquid modernity. Oxford: Polity Press.
3.BRYMAN, A., 2004. The Disneyization of society. London: Sage. ebook
4.JAMESON, F., 1992. <I>Postmodernism: Or, the cultural logic of late capitalism. London: Verso.
5.KELLNER, D., 2012. Media spectacle and insurrection, 2011: from the Arab uprisings to Occupy Everywhere. Bloomsbury Academic.
6.RITZER, G., 2010. Enchanting a disenchanted world: continuity and change in the cathedrals of consumption 3rd ed. London: Sage.
7.SASSATELLI, R., 2007. Consumer culture: history, theory and politics. London: Sage.
8.STOREY, J., 2018. Cultural theory and popular culture: an introduction. 8th ed. London: Routledge.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781