|Prerequisites for Module|
None in addition to SCQF 10 entry requirements or equivalent.
Aims of Module
To provide students with an understanding of the nature of postmodern media culture and how it is defined by the principal theorists in the field, and to enable them to apply this understanding to a range of topics in the field of contemporary media and advertising.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Discuss the main theoretical currents concerning the defintition and characterisation of postmodernism.|
||Analyse contemporary cultural phenomena and contemporary media, advertising, and consumer culture in terms of postmodern theory.|
||Critically assess questions of cultural value and participate in debates surrounding the nature and consequences of postmodern culture.|
Indicative Module Content
Definitions of modernity and postmodernity; the postmodern condition and late capitalism; signs and signification in postmodern consumer culture, advertising and fashion; commodity aesthetics and fetishism; spectacle, simulacrum and hyperreality; theming and disneyization of society; nostalgia and the heritage industry; cynicism, irony, and the carnivalesque.
|Indicative Student Workload|
Mode of Delivery
This is a lecture based module supplemented by seminar discussion and group work.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3|
100% closed book examination.
|1.||BAUDRILLARD, J., 2001. Selected writings. 2nd ed. Oxford : Polity.|
|2.||BIGNELL, J., 2000. Postmodern media culture. Edinburgh : Edinburgh University Press.ebook|
|3.||BRYMAN, A., 2004. The Disneyization of society. London: Sage. ebook|
|4.||KELLNER, D., 2003. Media spectacle. London: Routledge. ebook|
|5.||SASSATELLI, R., 2007. Consumer culture: history, theory and politics. London: Sage.|