Module Database Search

Module Title
Postmodern Culture
Reference BS4160 Version 4
Created April 2017 SCQF Level SCQF 10
Approved August 2010 SCQF Points 15
Amended August 2017 ECTS Points 7.5

Aims of Module
To provide students with an understanding of the nature of postmodern media culture and how it is defined by the principal theorists in the field, and to enable them to apply this understanding to a range of topics in the field of contemporary media and advertising.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Discuss the main theoretical currents concerning the defintition and characterisation of postmodernism.
2 Analyse contemporary cultural phenomena and contemporary media, advertising, and consumer culture in terms of postmodern theory.
3 Critically assess questions of cultural value and participate in debates surrounding the nature and consequences of postmodern culture.

Indicative Module Content
Definitions of modernity and postmodernity; the postmodern condition and late capitalism; signs and signification in postmodern consumer culture, advertising and fashion; commodity aesthetics and fetishism; spectacle, simulacrum and hyperreality; theming and disneyization of society; nostalgia and the heritage industry; cynicism, irony, and the carnivalesque.

Module Delivery
This is a lecture based module supplemented by seminar discussion and group work.

Indicative Student Workload Full Time Part Time
Contact Hours 36 36
Non-Contact Hours 114 114
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Examination Weighting: 100% Outcomes Assessed: 1, 2, 3
Description: Closed-book examination

Explanatory Text
The module is assessed by one component: C1 - Examination - 100% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60% - 69%
C 50% - 59%
D 40% - 49%
E 35% - 39%
F 0% - 34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None in addition to SCQF 10 entry requirements or equivalent.
Corequisites for module None.
Precluded Modules None.

1 BAUDRILLARD, J., 2001. Selected writings. 2nd ed. Oxford : Polity.
2 BAUMAN, Z., 2013. Moral blindness: the loss of sensitivity in liquid modernity. Oxford: Polity Press.
3 BRYMAN, A., 2004. The Disneyization of society. London: Sage. ebook
4 JAMESON, F., 1992. Postmodernism: Or, the cultural logic of late capitalism. London: Verso.
5 KELLNER, D., 2012. Media spectacle and insurrection, 2011: from the Arab uprisings to Occupy Everywhere. Bloomsbury Academic.
6 RITZER, G., 2010. Enchanting a disenchanted world: continuity and change in the cathedrals of consumption 3rd ed. London: Sage.
7 SASSATELLI, R., 2007. Consumer culture: history, theory and politics. London: Sage.
8 STOREY, J., 2018. Cultural theory and popular culture: an introduction. 8th ed. London: Routledge.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781