Module Title
Business Strategy
Keywords
Global environment, Competitive Advantage, Adding Value,Value Networks, Strategic Analysis, Strategic Choice, Strategic Implementation |
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Prerequisites for Module
None in addition to SCQF10 entry requirements or equivalent.
Corequisite Modules
None.
Precluded Modules
None.
Aims of Module
To provide students with the ability to analyse the drivers of competitive strategy and apply strategic management principles across a range of organisation types.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
| 1. |
Analyse the global business environment and critically discuss the impact the environment has on contemporary strategic thinking
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| 2. |
Critically evaluate the sources of competitive advantage available to firms within a particular industry
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| 3. |
Analyse and critically evaluate the range of strategic options available to firms within a particular industry
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| 4. |
Explain and evaluate the risks associated with implementation of strategic change
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Indicative Module Content
The global business environment and the strategic context; Sources of competitive advantage; Levels and types of business strategy; The terminology of strategy; Strategic analysis; Strategy selection; Implementation risks.
Indicative Student Workload
Contact Hours
| Full Time | Blended Learning | Lectures
| 24 | 24 | Tutorials/Seminars
| 12 | 0 | Unsupervised assessment
| 40 | 40 |
Directed Study
| | | Directed Study
| 50 | 38 | On line activities
| 0 | 24 |
Private Study
| | | Private study
| 24 | 24 |
| Mode of Delivery
For Full Time students this module is a lecture based module, supplemented with appropriate seminars and case studies and exercises for reinforcement of key concepts.
For Part Time students this module is delivered as a Blended Learning module whereby topics are introduced via online presentations including audio/visual activities using a variety of software packages. The learning is then consolidated with monthly workshops.
Assessment Plan
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Learning Outcomes Assessed
| | Component 1 | 1,2,3,4
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The module will be assessed by a single element of coursework.
Indicative Bibliography
| 1. | CLEGG, S.,PITELIS, C., SCHWEITZER, J., WHITTLE, A., 2022. Strategy: theory and practice. 3rd ed. London: SAGE.
| | 2. | WHITTINGTON, R., REGNER, P., ANGWIN, D., SCHOLES, K., 2020. Exploring strategy. 12th ed. Harlow: FT/Prentice Hall.
| | 3. | LAMPEL, J.B., MINTZBERG, H., QUINN, J.B., GHOSHAL, S., 2014. The strategy process: concepts, contexts, cases. 5th ed. Harlow: Pearson Education.
| | 4. | LYNCH, R., 2021. Strategic Management. 9th ed. London: Sage
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