Module Database Search


Module Title
Business Strategy

Keywords
Global environment, Competitive Advantage, Adding Value,Value Networks, Strategic Analysis, Strategic Choice, Strategic Implementation

ReferenceBS4104
SCQF LevelSCQF 10
SCQF Points15
ECTS Points7.5
CreatedMay 2002
ApprovedJuly 2013
AmendedAugust 2013
Version No.9


This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to SCQF10 entry requirements or equivalent.

Corequisite Modules

None.

Precluded Modules

None.

Aims of Module

To provide students with the ability to analyse the drivers of competitive strategy and apply strategic management principles across a range of organisation types.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Analyse the global business environment and critically discuss the impact the environment has on contemporary strategic thinking
2. Critically evaluate the sources of competitive advantage available to firms within a particular industry
3. Analyse and critically evaluate the range of strategic options available to firms within a particular industry
4. Explain and evaluate the risks associated with implementation of strategic change

Indicative Module Content

The global business environment and the strategic context; Sources of competitive advantage; Levels and types of business strategy; The terminology of strategy; Strategic analysis; Strategy selection; Implementation risks.

Indicative Student Workload

Contact Hours

Full TimeBlended Learning
Lectures
2424
Tutorials/Seminars
120
Unsupervised assessment
4040

Directed Study

  
Directed Study
5038
On line activities
024

Private Study

  
Private study
2424

Mode of Delivery

For Full Time students this module is a lecture based module, supplemented with appropriate seminars and case studies and exercises for reinforcement of key concepts.
For Part Time students this module is delivered as a Blended Learning module whereby topics are introduced via online presentations including audio/visual activities using a variety of software packages. The learning is then consolidated with monthly workshops.


Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4

The module will be assessed by a single element of coursework.

Indicative Bibliography

1.* JOHNSON, G., WHITTINGTON, R., SCHOLES, K., ANGWIN, D., REGNER, P., 2011. Exploring strategy. 10th ed. Harlow: FT/Prentice Hall.
2.LYNCH, R., 2006. Corporate strategy. 4th ed. Harlow: Pearson Education.
3.MINTZBERG, H., LAMPEL, J.B., QUINN, J.B. and GHOSHAL, S., 2013. The strategy process. 5th ed. Harlow: Pearson Education.
4.CLEGG, S., CARTER, C., KORNBERGER, M., SCHWEITZER, J., 2011. Strategy: theory and practice. London: SAGE.
<p>* Denotes key module text


 

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