Module Database Search

Module Title
Business Strategy

Global environment, Competitive Advantage, Adding Value,Value Networks, Strategic Analysis, Strategic Choice, Strategic Implementation

SCQF Points15
ECTS Points7.5
CreatedMay 2002
ApprovedJuly 2013
AmendedAugust 2013
Version No.9

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to SCQF10 entry requirements or equivalent.

Corequisite Modules


Precluded Modules


Aims of Module

To provide students with the ability to analyse the drivers of competitive strategy and apply strategic management principles across a range of organisation types.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Analyse the global business environment and critically discuss the impact the environment has on contemporary strategic thinking
2. Critically evaluate the sources of competitive advantage available to firms within a particular industry
3. Analyse and critically evaluate the range of strategic options available to firms within a particular industry
4. Explain and evaluate the risks associated with implementation of strategic change

Indicative Module Content

The global business environment and the strategic context; Sources of competitive advantage; Levels and types of business strategy; The terminology of strategy; Strategic analysis; Strategy selection; Implementation risks.

Indicative Student Workload

Contact Hours

Full TimeBlended Learning
Unsupervised assessment

Directed Study

Directed Study
On line activities

Private Study

Private study

Mode of Delivery

For Full Time students this module is a lecture based module, supplemented with appropriate seminars and case studies and exercises for reinforcement of key concepts.
For Part Time students this module is delivered as a Blended Learning module whereby topics are introduced via online presentations including audio/visual activities using a variety of software packages. The learning is then consolidated with monthly workshops.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4

The module will be assessed by a single element of coursework.

Indicative Bibliography

1.* JOHNSON, G., WHITTINGTON, R., SCHOLES, K., ANGWIN, D., REGNER, P., 2011. Exploring strategy. 10th ed. Harlow: FT/Prentice Hall.
2.LYNCH, R., 2006. Corporate strategy. 4th ed. Harlow: Pearson Education.
3.MINTZBERG, H., LAMPEL, J.B., QUINN, J.B. and GHOSHAL, S., 2013. The strategy process. 5th ed. Harlow: Pearson Education.
4.CLEGG, S., CARTER, C., KORNBERGER, M., SCHWEITZER, J., 2011. Strategy: theory and practice. London: SAGE.
<p>* Denotes key module text

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781