Module Database Search

Module Title
Business Strategy
Reference BS4104 Version 10
Created February 2017 SCQF Level SCQF 10
Approved July 2013 SCQF Points 15
Amended May 2017 ECTS Points 7.5

Aims of Module
To provide students with the ability to analyse the drivers of competitive strategy and apply strategic management principles across a range of organisation types.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Analyse the global business environment and critically discuss the impact the environment has on contemporary strategic thinking
2 Critically evaluate the sources of competitive advantage available to firms within a particular industry
3 Analyse and critically evaluate the range of strategic options available to firms within a particular industry
4 Explain and evaluate the risks associated with implementation of strategic change

Indicative Module Content
The global business environment and the strategic context; Sources of competitive advantage; Levels and types of business strategy; The terminology of strategy; Strategic analysis; Strategy selection; Implementation risks.

Module Delivery
For Full Time students this module is a lecture based module, supplemented with appropriate seminars and case studies and exercises for reinforcement of key concepts. For Part Time students this module is delivered as a Blended Learning module whereby topics are introduced via online presentations including audio/visual activities using a variety of software packages. The learning is then consolidated with monthly workshops.

Indicative Student Workload Full Time Part Time
Contact Hours 36 24
Non-Contact Hours 114 126
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Written report

Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60% - 69%
C 50% - 59%
D 40% - 49%
E 35% - 39%
F 0% - 34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None in addition to SCQF10 entry requirements or equivalent.
Corequisites for module None.
Precluded Modules None.

1 * JOHNSON, G., WHITTINGTON, R., SCHOLES, K., ANGWIN, D., REGNER, P., 2011. Exploring strategy. 10th ed. Harlow: FT/Prentice Hall.
2 LYNCH, R., 2006. Corporate strategy. 4th ed. Harlow: Pearson Education.
3 MINTZBERG, H., LAMPEL, J.B., QUINN, J.B. and GHOSHAL, S., 2013. The strategy process. 5th ed. Harlow: Pearson Education.
4 CLEGG, S., CARTER, C., KORNBERGER, M., SCHWEITZER, J., 2011. Strategy: theory and practice. London: SAGE.

* Denotes key module text

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781