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Module Title
Business Start Up In The Creative Industries

Creativity, Entrepreneurship, Creative Industries, Enterprise, Market Research, Small Business, Innovation, Opportunity Recognition, New Product Development, Critical Thinking,

SCQF Points30
ECTS Points15
CreatedMarch 2013
ApprovedJuly 2013
Version No.1

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module


Corequisite Modules


Precluded Modules


Aims of Module

This module will help students to develop an understanding of developing a business start-up, with a focus in the creative industries. Students will be required to draw upon their extended knowledge of various disciplines covered in their studies and to combine this with the principles and practise of starting up a new enterprise.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Explore key elements of new business start up in the creative industries, with a specific focus on their unique opportunities/challanges.
2. Demonstrate practical/creative abilities in idea generation and idea evaluation.
3. Examine the contribution of innovation and creativity to idea generation, and apply critical thought processes to the creative and developmental stages of entrepreneurial practise.
4. Generate a business idea in the creative industries evaluating the opportunities for growth and traslate this idea into a written business plan with provision of sound/researched market information.

Indicative Module Content

Generating business ideas; opportunity recognition and evaluation; creative problem solving and innovation techniques; critical thought processes; market research/environmental scanning; the entrepreneurial personality; models of entrepreneurial behaviour; entrepreneurial/marketing strategy' business finance; development of a viable business plan.

Indicative Student Workload

Contact Hours

Blended Learning
Individual Tutorial

Directed Study

Engagement with Web Based/Multi-Media Resources
Preperation for Individual Tutorials

Private Study

Additional Reading
Coursework Preperation
Private Study

Mode of Delivery

The module will be delivered through a combination of web-based open educational resources, online activities and multi-media case studies, with one-to-one supervision on a weekly basis for the first six weeks of semester two.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4

Assessment will take the form of a written report.

Indicative Bibliography

1.BURNS, P., 2016. Entrepreneurship and small business: start up, growth and maturity. 4th ed. Basingstoke: Palgrave Macmillan.
2.DEAKINS, D. and FREEL, M., 2012. Entrepreneurship and small firms. 6th ed. Maidenhead: McGraw-Hill Higher Education.
3.STOKES, D. and WILSON, N., 2017. Small business management and entrepreneurship. 7th ed. Andover: South-Western Cengage Learning.
4.VON STAMM, B., 2008. Managing innovation, design and creativity. 2nd ed. Chichester: Wiley.
5.BESSANT, J., 2015. Innovation and entrepreneurship. 3rd ed. Hoboken: John Wiley and Sons

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781