Business Start Up In The Creative Industries
Creativity, Entrepreneurship, Creative Industries, Enterprise, Market Research, Small Business, Innovation, Opportunity Recognition, New Product Development, Critical Thinking,
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|Prerequisites for Module|
Aims of Module
This module will help students to develop an understanding of developing a business start-up, with a focus in the creative industries. Students will be required to draw upon their extended knowledge of various disciplines covered in their studies and to combine this with the principles and practise of starting up a new enterprise.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Explore key elements of new business start up in the creative industries, with a specific focus on their unique opportunities/challanges.|
||Demonstrate practical/creative abilities in idea generation and idea evaluation.|
||Examine the contribution of innovation and creativity to idea generation, and apply critical thought processes to the creative and developmental stages of entrepreneurial practise.|
||Generate a business idea in the creative industries evaluating the opportunities for growth and traslate this idea into a written business plan with provision of sound/researched market information. |
Indicative Module Content
Generating business ideas; opportunity recognition and evaluation; creative problem solving and innovation techniques; critical thought processes; market research/environmental scanning; the entrepreneurial personality; models of entrepreneurial behaviour; entrepreneurial/marketing strategy' business finance; development of a viable business plan.
|Indicative Student Workload|
|Engagement with Web Based/Multi-Media Resources||60|
|Preperation for Individual Tutorials||50|
Mode of Delivery
The module will be delivered through a combination of web-based open educational resources, online activities and multi-media case studies, with one-to-one supervision on a weekly basis for the first six weeks of semester two.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3,4|
Assessment will take the form of a written report.
|1.||BURNS, P., 2016. Entrepreneurship and small business: start up, growth and maturity. 4th ed. Basingstoke: Palgrave Macmillan.|
|2.||DEAKINS, D. and FREEL, M., 2012. Entrepreneurship and small firms. 6th ed. Maidenhead: McGraw-Hill Higher Education.|
|3.||STOKES, D. and WILSON, N., 2010. Small business management and entrepreneurship. 6th ed. Andover: South-Western Cengage Learning.|
|4.||VON STAMM, B., 2008. Managing innovation, design and creativity. 2nd ed. Chichester: Wiley.|
|5.||BESSANT, J., 2015. Innovation and entrepreneurship. 3rd ed. Hoboken: John Wiley and Sons|