|Prerequisites for Module|
Aims of Module
To develop knowledge and skills in the principles and practice of starting and growing a business.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Generate new business ideas and business diversification/growth opportunities. |
||Conduct relevant independent research and engage in business planning tasks to evaluate the feasibility of a business opportunity. |
||Formulate a written business proposal. |
Indicative Module Content
Approaches to generating new business ideas and exploring business diversification options; opportunity recognition and testing; entrepreneurship and creativity; market research; marketing strategy; raising start-up finance; approaches to financing business growth; business planning; formulating a business proposal.
|Indicative Student Workload|
|Distance Learning||Blended Learning|
|Online guided discussion||40||40|
| || |
|Business opportunity research and investigation||260||260|
Mode of Delivery
Students engage in directed study to prepare a business proposal. Staff act as business advisors and facilitators in the delivery of this module.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3|
A business proposal for a new business idea or business diversification/growth plan for an existing business.
|1.||BURNS, P., 2011. Entrepreneurship and small business. 3rd ed. Basingstoke: Palgrave Macmillan.|
|2.||DEAKINS, D. and FREEL, M., 2009. Entrepreneurship and small firms. 5th ed. London: McGraw Hill.|
|3.||RAE, D., 2014. <I> Opportunity-centred Entrepreneurship.<I> Basingstoke: Palgrave Macmillan|