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Module Title
Creating A Business Opportunity

entrepreneurship; opportunity recognition; business planning; market research; business start-up; business growth; diversification

SCQF Points30
ECTS Points15
CreatedMay 2012
ApprovedJuly 2013
AmendedAugust 2013
Version No.1

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module


Corequisite Modules


Precluded Modules


Aims of Module

To develop knowledge and skills in the principles and practice of starting and growing a business.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Generate new business ideas and business diversification/growth opportunities.
2. Conduct relevant independent research and engage in business planning tasks to evaluate the feasibility of a business opportunity.
3. Formulate a written business proposal.

Indicative Module Content

Approaches to generating new business ideas and exploring business diversification options; opportunity recognition and testing; entrepreneurship and creativity; market research; marketing strategy; raising start-up finance; approaches to financing business growth; business planning; formulating a business proposal.

Indicative Student Workload

Contact Hours

Distance LearningBlended Learning
Online guided discussion

Directed Study

Business opportunity research and investigation

Mode of Delivery

Students engage in directed study to prepare a business proposal. Staff act as business advisors and facilitators in the delivery of this module.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3

A business proposal for a new business idea or business diversification/growth plan for an existing business.

Indicative Bibliography

1.BURNS, P., 2016. Entrepreneurship and small business. 4th ed. Basingstoke: Palgrave Macmillan.
2.DEAKINS, D. and FREEL, M., 2012. Entrepreneurship and small firms. 6th ed. London: McGraw Hill.
3.RAE, D., 2014. <I> Opportunity-centred Entrepreneurship.<I> Basingstoke: Palgrave Macmillan

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781