Module Database Search

Module Title
Creative Industries Theory And Practice

Media Industry, Communication, Journalism, Fashion, Creative Industries, Academic Writing, Research Approaches, Current Trends, Content, Regulation, Ethics, Genres.

SCQF Points30
ECTS Points15
CreatedApril 2011
ApprovedJune 2012
AmendedMay 2013
Version No.3

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to SCQF 9 entry requirements or equivalent

Corequisite Modules


Precluded Modules


Aims of Module

To provide the student with the ability to evaluate issues that are affecting, or are likely to affect the Creative Industries including Media, Communication, Journalism and Fashion. To develop an understanding of the processes of academic research and writing and competence in appropriate skills and techniques.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Demonstrate the ability to source information from a variety of resources and reference appropriately.
2. Explain the significance and implications of a particular issue which currently impinges on the Creative Industries.
3. Assess the political, cultural and/or technological aspects of the chosen issue as it pertains to the industry, relating it to current developments and trends.
4. Review the academic literature on a specific topic and evaluate relevant theories and approaches.
5. Develop an appropriate research methodology to investigate the chosen topic in depth, analyse the findings and present the results in a structured coherent academic report.

Indicative Module Content

Creative Industries, Fashion, Media, Communication,Journalism: content; management; the professions; regulation; ethics; genres; trends and developments; Literature searching and reviewing; exploring theory; evaluating materials on relevant issues and topics; Research methodologies and approaches in the Creative Industries, Fashion, Media, Communication and Journalism; Academic Writing;Formal Report conventions; Referencing.

Indicative Student Workload

Contact Hours

Full Time

Private Study

Investigating Topic - Research
Private Study - Additional Reading

Mode of Delivery

Lectures (and guest lectures). Workshops incorporating skills development, discussion, labs, student presentations,individual directed guidance for
negotiation and agreement of research topic.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4,5

An academic report on a current theme, relevant to the Creative Industries, Fashion, Media, Communication or Journalism.

Indicative Bibliography

1.BAUER, M.W. and GASKELL, G., 2000. Qualitative researching with text, image and sound: a practical handbook. London. Sage.
2.BELL,J. 2010. Doing your research project: a guide for first-time researchers in education, health and social science. 5th ed. Maidenhead: McGraw-Hill Open University Press. ebook
3.BERGER, A., 2000. Media and communication research methods. London: Sage.
4.CREME, P. and LEA, M.R., 2008. Writing at university: a guide for students. 3rd ed. Maidenhead: McGrawHill Open University Press. ebook
5.DEACON, D., 2007. Researching communications: a practical guide to methods in media and cultural analysis. 2nd ed. London: Hodder Arnold.
6.LEVIN, P., 2011. Excellent dissertations! 2nd ed. Maidenhead: McGrawHill Open University Press.
7.PINK, S., 2001. Doing visual ethnography: images, media and representation in research. London: Sage.
8.STOTT, R. and AVERY, S., 2001. Writing with style. London: Longman.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781