Module Database Search

Module Title
Business Enterprise Concepts

Global and competitive environment, operations and project management, information systems, relationships, marketing

SCQF Points20
ECTS Points10
CreatedAugust 2010
ApprovedMay 2014
AmendedSeptember 2013
Version No.1

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module


Corequisite Modules


Precluded Modules


Aims of Module

To demonstrate knowledge of enterprise concepts through application.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Analyse and evaluate the principles of the business environment.
2. Apply enterprise concepts knowledge.
3. Demonstrate an ability to effectively communicate an understanding of enterprise concepts.

Indicative Module Content

Strategic management; competitive environment; project management; relationship management; global environment; marketing; operations; human capital; ethics; information systems.

Indicative Student Workload

Contact Hours

Distance Learning
Virtual lectures, tutorials and activities

Directed Study

Assessment preparation
Directed research and reading

Private Study

Private study

Mode of Delivery

The mode of delivery is Distance Learning - with a focus on the use of interactive online activities such as forums and chat rooms.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3

Component one consists of coursework.

Indicative Bibliography

1.CAMERON, S., 2008. The business student's handbook. 4th ed. Harlow: Pearson Education.
2.CREME, P. and LEA, M.R., 2008. Writing at university: a guide for students. 3rd ed. Maidenhead: Open University Press.
3.LYNCH, R.L., 2006. Corporate strategy. 4th ed. Harlow: Financial Times Prentice Hall.
4.WORTHINGTON, I. and BRITTON, C., 2006. The business environment. 5th ed. Harlow: Financial Times Prentice Hall.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781