Prerequisites for Module
None.
Corequisite Modules
None.
Precluded Modules
None.
Aims of Module
To demonstrate knowledge of enterprise concepts through application.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
| 1. |
Analyse and evaluate the principles of the business environment.
|
| 2. |
Apply enterprise concepts knowledge.
|
| 3. |
Demonstrate an ability to effectively communicate an understanding of enterprise concepts.
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Indicative Module Content
Strategic management; competitive environment; project management; relationship management; global environment; marketing; operations; human capital; ethics; information systems.
Indicative Student Workload
Contact Hours
| Distance Learning | Virtual lectures, tutorials and activities
| 10 |
Directed Study
| | Assessment preparation
| 80 | Directed research and reading
| 50 |
Private Study
| | Private study
| 60 |
| Mode of Delivery
The mode of delivery is Distance Learning - with a focus on the use of interactive online activities such as forums and chat rooms.
Assessment Plan
|
Learning Outcomes Assessed
| | Component 1 | 1,2,3
|
Component one consists of coursework.
Indicative Bibliography
| 1. | CAMERON, S., 2008. The business student's handbook. 4th ed. Harlow: Pearson Education.
| | 2. | CREME, P. and LEA, M.R., 2008. Writing at university: a guide for students. 3rd ed. Maidenhead: Open University Press.
| | 3. | LYNCH, R.L., 2006. Corporate strategy. 4th ed. Harlow: Financial Times Prentice Hall.
| | 4. | WORTHINGTON, I. and BRITTON, C., 2006. The business environment. 5th ed. Harlow: Financial Times Prentice Hall.
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