|Prerequisites for Module|
Aims of Module
To demonstrate knowledge of enterprise concepts through application.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Analyse and evaluate the principles of the business environment.|
||Apply enterprise concepts knowledge.|
||Demonstrate an ability to effectively communicate an understanding of enterprise concepts.|
Indicative Module Content
Strategic management; competitive environment; project management; relationship management; global environment; marketing; operations; human capital; ethics; information systems.
Indicative Student Workload
|Virtual lectures, tutorials and activities||10|
|Directed research and reading||50|
|Private study||60||Mode of Delivery|
The mode of delivery is Distance Learning - with a focus on the use of interactive online activities such as forums and chat rooms.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3|
Component one consists of coursework.
|1.||CAMERON, S., 2008. The business student's handbook. 4th ed. Harlow: Pearson Education.|
|2.||CREME, P. and LEA, M.R., 2008. Writing at university: a guide for students. 3rd ed. Maidenhead: Open University Press.|
|3.||LYNCH, R.L., 2006. Corporate strategy. 4th ed. Harlow: Financial Times Prentice Hall. |
|4.||WORTHINGTON, I. and BRITTON, C., 2006. The business environment. 5th ed. Harlow: Financial Times Prentice Hall.|