|Prerequisites for Module|
To have passed the relevant second year modules or equivalent.
Aims of Module
To demonstrate knowledge and understanding of managing organisations from both an internal and external perspective.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Analyse and evaluate the principles of organisational strategy.|
||Apply knowledge and understanding of organisational strategy.|
||Demonstrate the ability to effectively communicate an understanding of the implementation organisational strategy.|
Indicative Module Content
Strategic management; competitive environment; project management; relationship management; global environment; marketing; operations; human capital; ethics; information systems.
Indicative Student Workload
|Virtual lectures, tutorials and activities||5|
|Directed research and reading||25|
|Private study||30||Mode of Delivery|
The mode of delivery is Distance Learning - with a focus on the use of interactive online activities such as forums and chat rooms.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3|
Component one consists of coursework.
|1.||CAMERON, S., 2008. The business student's handbook. 4th ed. Harlow: Pearson Education. |
|2.||CREME, P. and LEA, M.R., 2008. Writing at university: a guide for students. 3rd ed. Maidenhead: Open University Press.|
|3.||LYNCH, R.L., 2006. Corporate strategy. Harlow: Financial Times Prentice Hall. |
|4.||WORTHINGTON, I. and BRITTON, C., 2009. The business environment. 6th ed. Harlow: Financial Times Prentice Hall.|