|Prerequisites for Module|
None in addition to course entry requirements or equivalent.
Aims of Module
To provide students with an integrating bridge between the separate areas of study and to enable them to create a viable Business Plan, allowing them to experience the need for both knowledge networking and teamworking.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Recognise and negotiate or resolve problems encountered by new business starts.|
||Formulate a Business Plan.|
||Evaluate a Business Plan and make a written and oral criticism of the plan.|
||Work effectively within a team.|
Indicative Module Content
Groups of students have to identify a product or service which is within their capacity to manufacture or produce and market. Each group is required to determine the appropriate form of business unit to carry out the enterprise, and map out its operation and management. The group will also determine the capital structure required and the means of raising the finance necessary. Each group has to establish the assets to be purchased, formulate objectives, undertake market research, design the product or service and provide associated cost estimates, plan the operational aspects and methods to be employed and establish the channels of distribution and sales techniques to be used.
Indicative Student Workload
|Full Time||Blended Learning|
|Lectures/online content delivery||12||12|
|Tutorials/discussion forum and chat activities||24||24|
| || |
| || |
|Private Study||84||84||Mode of Delivery|
This module is delivered through group work supported in full time mode by lectures and staff directed tutorials. In blended mode, core content is provided online and learning is consolidated at workshops. Students would be expected to work independently, undertaking market research, carrying out feasibility studies and preparing a business plan. They would be expected to display innovation, entrepreneurship and creative problem solving abilities and to work effectively as members of a team. Staff would act as consultants and facilitators in delivering this module.
||Learning Outcomes Assessed|
|Component 1 ||3|
|Component 2 ||1,2,4|
Component 2 (60%): Venture teams are required to identify a product or service around which they can build a new business and to create a viable business plan.
Component 1 (40%): Teams are required to present to a panel summarising the ethos and contents of their business plan for a new venture.
|1.||BARROW, C., BARROW, P. and BROWN, R., 2008. The business plan workbook. 6th ed. London: Kogan Page.|
|2.||BURNS, P., 2011. Entrepreneurship and small business. 3rd ed. Basingstoke: Palgrave Macmillan.|
|3.||DEAKINS, D. and FREEL, M., 2009. Entrepreneurship and small firms. 5th ed. London: McGraw Hill.|