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Module Title
New Business Project

Enterprise, Business Planning, Business Organisation, Objectives, Market Research.

SCQF Points30
ECTS Points15
CreatedMay 2002
ApprovedJuly 2013
AmendedAugust 2013
Version No.5

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to course entry requirements or equivalent.

Corequisite Modules


Precluded Modules


Aims of Module

To provide students with an integrating bridge between the separate areas of study and to enable them to create a viable Business Plan, allowing them to experience the need for both knowledge networking and teamworking.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Recognise and negotiate or resolve problems encountered by new business starts.
2. Formulate a Business Plan.
3. Evaluate a Business Plan and make a written and oral criticism of the plan.
4. Work effectively within a team.

Indicative Module Content

Groups of students have to identify a product or service which is within their capacity to manufacture or produce and market. Each group is required to determine the appropriate form of business unit to carry out the enterprise, and map out its operation and management. The group will also determine the capital structure required and the means of raising the finance necessary. Each group has to establish the assets to be purchased, formulate objectives, undertake market research, design the product or service and provide associated cost estimates, plan the operational aspects and methods to be employed and establish the channels of distribution and sales techniques to be used.

Indicative Student Workload

Contact Hours

Full TimeBlended Learning
Coursework Preparation
Lectures/online content delivery
Tutorials/discussion forum and chat activities

Directed Study

Directed Study

Private Study

Private Study

Mode of Delivery

This module is delivered through group work supported in full time mode by lectures and staff directed tutorials. In blended mode, core content is provided online and learning is consolidated at workshops. Students would be expected to work independently, undertaking market research, carrying out feasibility studies and preparing a business plan. They would be expected to display innovation, entrepreneurship and creative problem solving abilities and to work effectively as members of a team. Staff would act as consultants and facilitators in delivering this module.

Assessment Plan

Learning Outcomes Assessed
Component 1 3
Component 2 1,2,4

Component 2 (60%): Venture teams are required to identify a product or service around which they can build a new business and to create a viable business plan.

Component 1 (40%): Teams are required to present to a panel summarising the ethos and contents of their business plan for a new venture.

Indicative Bibliography

1.BARROW, C., BARROW, P. and BROWN, R., 2008. The business plan workbook. 6th ed. London: Kogan Page.
2.BURNS, P., 2011. Entrepreneurship and small business. 3rd ed. Basingstoke: Palgrave Macmillan.
3.DEAKINS, D. and FREEL, M., 2009. Entrepreneurship and small firms. 5th ed. London: McGraw Hill.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781