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Module Title
Business Practice In The Creative Industries

small business management, SME, business growth, small business strategy, small business suppport, intellectual property, creative industries

SCQF Points15
ECTS Points7.5
CreatedMarch 2009
ApprovedAugust 2009
Version No.1

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

BS3165 Business Start-up in the Creative Industries
AA3100 Critical and Contextual Studies (Commercial Context)
AA3102 Commercial Practice (Diagnostic Elective Projects)

Corequisite Modules

AA3101 Critical and Contextual Studies (Research Context)
AA3103 Commercial Practice (Final Major Project)

Precluded Modules


Aims of Module

Building on the module 'Entrepreneurship in the Creative Industries', the aim of the module is to enable students to develop an understanding of the principles, methods and practice of running a small business in the creative industries.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Recognise and discuss in depth the range of tasks associated with running a small business in the creative industries.
2. Assess factors contributing to the success and failure of small business ventures.
3. Evaluate types of small business support.
4. Examine factors contributing to small firm growth.

Indicative Module Content

Through lectures and guided tutorial activities, students will be introduced to the tasks associated with small business management. Topics to be covered will include: strategic planning in the small business; electronic business strategy; financial management; people management; legislation and small business; small business support; Intellectual Property Rights; copyright; negotiating contracts; customer service; effective business communication, and small business growth models. Students will be expected to analyse a small business in the creative industries and, in an individual report, comment critically on issues such as its operations, strategies, overall effectiveness and potential for growth.

Indicative Student Workload

Contact Hours

Full Time

Directed Study

Directed study

Private Study

Private study

Mode of Delivery

This module is delivered through lectures, guided tutorial activities, group discussions, directed reading and case study analysis.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4

Component 1: Individual report - 100% weighting

Indicative Bibliography

1.BARROW, C. 2006. The complete small business guide: a sourcebook for new and small businesses. Chichester: Capstone Publishing Ltd.
2.DEAKINS, D. and FREEL, M., 2012. Entrepreneurship and small firms. 6th ed. London: McGraw Hill.
3.THOMAS, G., and IBBOTSON, J., 2003. Beyond the lens. 3rd ed. London: Association of Photographers.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781