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MODULE DESCRIPTOR
Module Title
Business Practice In The Creative Industries
Reference BS3166 Version 3
Created April 2017 SCQF Level SCQF 9
Approved August 2009 SCQF Points 15
Amended August 2017 ECTS Points 7.5

Aims of Module
Building on the module 'Entrepreneurship in the Creative Industries', the aim of the module is to enable students to develop an understanding of the principles, methods and practice of running a small business in the creative industries.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Recognise and discuss in depth the range of tasks associated with running a small business in the creative industries.
2 Assess factors contributing to the success and failure of small business ventures.
3 Evaluate types of small business support.
4 Examine factors contributing to small firm growth.

Indicative Module Content
Through lectures and guided tutorial activities, students will be introduced to tasks associated with small business management. Topics to be covered will include: strategic planning in the small business; personal development planning; electronic business strategy; financial management; people management; legislation and small business; small business support; professional networking; Intellectual Property Rights; copyright; negotiating contracts; customer service; effective business communication; small business growth models. Students will be expected to prepare an individual report based on aspects of business practice and professional development.

Module Delivery
This module is delivered through lectures, guided tutorial activities, group discussions, directed reading and case study analysis.

Indicative Student Workload Full Time Part Time
Contact Hours 36 N/A
Non-Contact Hours 114 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Individual report

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60% - 69%
C 50% - 59%
D 40% - 49%
E 35% - 39%
F 0% - 34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module BS3165 Business Start-up in the Creative Industries
AA3100 Critical and Contextual Studies (Commercial Context)
AA3102 Commercial Practice (Diagnostic Elective Projects)
Corequisites for module AA3101 Critical and Contextual Studies (Research Context)
AA3103 Commercial Practice (Final Major Project)
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BARROW, C. 2006. The complete small business guide: a sourcebook for new and small businesses. Chichester: Capstone Publishing Ltd.
2 DEAKINS, D. and FREEL, M., 2012. Entrepreneurship and small firms. 6th ed. London: McGraw Hill.
3 THOMAS, G., and IBBOTSON, J., 2003. Beyond the lens. 3rd ed. London: Association of Photographers.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781