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Module Title
Entrepreneurship In The Creative Industries

entrepreneurship, idea generation, opportunity recognition, market research, business planning, creative industries

SCQF Points15
ECTS Points7.5
CreatedMarch 2009
ApprovedAugust 2009
Version No.1

Prerequisites for Module

Successful completion of HND Photography.

Corequisite Modules

AA3100 Critical and Contextual Studies (Commercial Context)
AA3102 Commercial Practice (Diagnostic Elective Projects)

Precluded Modules


Aims of Module

To enable students to draw on, and extend, business knowledge and skills acquired through the introductory HND module 'Getting started in business' to create a viable business plan for a business start-up in the creative industries, allowing them to develop and demonstrate skills in knowledge networking and teamworking.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Generate a business opportunity in the creative industries.
2. Translate a business idea into a written business plan.
3. Explain and defend a business plan to a panel of assessors.

Indicative Module Content

Through lectures and guided tutorial activities, students will be introduced to the process of business start-up, with a specific focus being placed on the process of preparing a written business plan appropriate for presentation to a panel of potential business investors. Topics to be covered will include: approaches to generating business ideas; opportunity recognition; market research; marketing strategy; raising start-up finance; and business plan formats and components. Working in small teams, students will generate a business idea, perform the necessary background investigations to translate that idea into a written business plan, and defend their plan before a panel of assessors.

Indicative Student Workload

Contact Hours

Full Time

Directed Study

Directed study

Private Study

Private study

Mode of Delivery

This module is delivered through student team work supported by lectures and staff-directed tutorials. Students are expected to work independently, undertaking market research, carrying out feasibility studies and preparing a business plan. They are expected to show evidence of innovation, entrepreneurship, leadership, and creative problem-solving abilities, and to work effectively as members of a small team. Staff will primarily act as consultants and facilitators in delivering this module.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2
Component 2 3

Component 2: Business plan presentation to panel of assessors - 40% weighting

Component 1: Team business plan - 60% weighting

Indicative Bibliography

1.BARROW, C., BARROW, P. and BROWN, R., 2008. The business plan workbook. 6th ed. London: Kogan Page.
2.DEAKINS, D. and FREEL, M., 2009. Entrepreneurship and small firms. 5th ed. London: McGraw Hill.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781