Prerequisites for Module
None in addition to SCQF 9 entry requirements or equivalent.
Corequisite Modules
None.
Precluded Modules
None.
Aims of Module
The aim of this module is to provide the student with the ability to evaluate issues that are affecting or are likely to affect the media industry.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
| 1. |
Explain the significance and implications of a particular issue which currently impinges on the media industry.
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| 2. |
Assess the political, cultural and/or technological aspects of the chosen issue as it pertains to the industry.
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| 3. |
Evaluate the impact of the specific issue and relate it to current developments and trends within the industry
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| 4. |
Investigate a specific topic, analyse the findings and present the results in a structured coherent discussion.
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Indicative Module Content
Media: content; management; the profession; regulation; ethics; genres; trends and developments. Literature searching and reviewing papers on relevant issues and topics. Research approaches in media, communication and publishing. Project management. Presentation of seminar papers.
Indicative Student Workload
Contact Hours
| Full Time | Lectures
| 12 | Seminars
| 12 | Skills workshops
| 6 | Surgery
| 12 |
Directed Study
| | Individual tutorials
| 2 |
Private Study
| | Private Study
| 106 |
| Mode of Delivery
Lectures (including guest speakers), skills workshops, student-led seminars and discussions. Negotiation and agreement of topic for investigation. Individual tutorials.
Assessment Plan
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Learning Outcomes Assessed
| | Coursework | 1,2,3,4
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A research paper on current media themes.
Indicative Bibliography
| 1. | BELL, J. 1987. Doing Your Research Project: A Guide for first-time Researchers in Education and Social Science. Open University Press.
| | 2. | BERGER, A.A. 2000. Media and Communication Research Methods. London: Sage.
| | 3. | DECON, D. et al. 1999. Researching communications: a practical guide to methods in media and cultural analysis. London: Arnold.
| | 4. | HANSEN, A., COTTLE, S., NEGRINE, R. and NEWBOLD, C. 1998. Mass Communication Research Methods. Basingstoke: Macmillan Press.
| | 5. | HART, C. 2001. Doing a Literature Search: A Comprehensive Guide for the Social Sciences. London: Sage.
| | 6. | HART, C. 1998. Doing a Literature Review: Releasing the Social Science Research Imagination. London: Sage.
| | 7. | Journal and newspaper articles, and other documents which deal with the issue developed and part of the student's negotiated topic for details study.
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