|Prerequisites for Module|
None in addition to SCQF Level 9 entry requirements or equivalent.
Aims of Module
To provide the student with the ability to appraise the complexities of events management, focussing on pre, real-time and post event management. This will be integrated with core operations management and service quality theories. The module will give students an in-depth understanding of the nature of events, the social, cultural and economic significance of events and the unique challenges of managing such activity.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
Indicative Module Content
Conceptualising Events, Scoping the Events Industry; Symbolic Consumption & Experience Economies; Event Conceptualisating and Design; Event Feasibility; Project Management for Events; Events and Finance; Events and Sponsorship; Events and Marketing; Events and Digital Media; Events and Risk; Legal Issues in Events; Events and HRM; Pitching and Bidding; Event Logistics; Staging Events; Events and Sustainability; Measuring Event Impacts; Business and Corporate Events Management; Globalisation and Events; Future Issues in Events Management
|Indicative Student Workload|
Mode of Delivery
Key concepts will be introduced and illustrated via recorded audio lectures, made available via the CampusMoodle virtual learning environment. Opportunities to operationalise this learning will be given via practical tasks in tutorial sessions with weekly workshops providing opportunities for engagement with guest speakers and other appropriate materials. Directed reading and discussion board tasks will supplement the core contact hours.
Component 1 is an individual essay (30%)
Component 2 is a group event proposal (70%)