Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Digital Strategy | |||
| Reference | BS3080 | Version | 4 |
| Created | January 2024 | SCQF Level | SCQF 9 |
| Approved | May 2019 | SCQF Points | 30 |
| Amended | March 2024 | ECTS Points | 15 |
| Aims of Module | |||
|---|---|---|---|
| To enable students to critically appraise new innovations in digital technologies and data analysis and their application within the business environment. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Assess contemporary developments in digital business and data analysis. |
| 2 | Explain how digital technologies can impact on and add value to a business. |
| 3 | Evaluate the benefits of data analysis within businesses for decision making and competitive advantage. |
| 4 | Demonstrate knowledge of how to develop an effective digital business strategy. |
| 5 | Demonstrate understanding of the principles and ethics of cybersecurity and the importance of managing secure IT systems. |
| Indicative Module Content |
|---|
| Innovations in digital technology and data analysis; rationale for the use of digital technology in business including digital solutions in sustainability; internet-based digital business models in B2C and B2B contexts; impact of digital business on organisational functions; ethics and cybersecurity. |
| Module Delivery |
|---|
| The module is delivered in Blended Learning mode using structured online learning materials/activities and directed study, facilitated by regular online tutor support. Workplace Mentor support and work-based learning activities will allow students to contextualise this learning to their own workplace. Face-to-face engagement occurs through annual induction sessions, employer work-site visits, and modular on-campus workshops. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 30 | N/A |
| Non-Contact Hours | 30 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | 240 | N/A |
| TOTAL | 300 | N/A |
| Actual Placement hours for professional, statutory or regulatory body | 240 |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Examination | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4, 5 |
| Description: | Examination | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The module is assessed by one component: C1 - Examination - 100% weighting. Module Pass Mark = Grade D. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | A |
| B | B |
| C | C |
| D | D |
| E | E |
| F | F |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | Dornberger, Rolf., 2018. Business Information Systems and Technology 4.0, New trends in the Age of Digital Change. Cham: Springer. |
| 2 | Laudon, K.C. and Laudon, J.P., 2022. Management information systems: managing the digital firm (17th ed.). Harlow: Pearson. |