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MODULE DESCRIPTOR
Module Title
Business Opportunities
Reference BS3060 Version 3
Created January 2024 SCQF Level SCQF 9
Approved July 2019 SCQF Points 30
Amended March 2024 ECTS Points 15

Aims of Module
To develop knowledge and skills in the principles and practice of starting a new business encompassing key components required to compile a sustainable business plan.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Generate innovative new business ideas.
2 Conduct relevant independent research and engage in business planning tasks to evaluate the feasibility of a business opportunity.
3 Produce a written business proposal which is comprehensive and professional, considering the sustainability of a new business opportunity.

Indicative Module Content
Approaches to generating new business ideas; opportunity recognition and testing; entrepreneurship and creativity; market research; marketing strategy; raising start-up finance; approaches to financing business; business planning; United Nations sustainability development goals; social and ethical responsibility in business; formulating a business proposal.

Module Delivery
Students engage in directed study to prepare a business proposal. Staff act as business advisors and facilitators in the delivery of this module.

Indicative Student Workload Full Time Part Time
Contact Hours N/A 30
Non-Contact Hours N/A 270
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL N/A 300
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3
Description: Report - a business plan for a new business idea or business diversification/growth plan for an existing business.

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
Component 1 comprises 100% of the module grade. To pass the module, a D grade is required.
Module Grade Minimum Requirements to achieve Module Grade:
A A
B B
C C
D D
E E
F F
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BURNS, P., (2022). Entrepreneurship and small business : start-up, growth and maturity (5th ed.) London: Red Globe Press
2 DEAKINS, D. and FREEL, M., 2012. Entrepreneurship and small firms. 6th ed. London: McGraw Hill.
3 RAE, D., 2014. Opportunity-centred Entrepreneurship. Basingstoke: Palgrave Macmillan


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781