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MODULE DESCRIPTOR
Module Title
Digital Business
Reference BS3055 Version 2
Created August 2021 SCQF Level SCQF 9
Approved July 2019 SCQF Points 30
Amended August 2021 ECTS Points 15

Aims of Module
To enable students to critically appraise new innovations in digital technologies and data analysis and their application within the business environment.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Identify and evaluate contemporary developments in digital business and data analysis.
2 Critically appraise how digital technologies can impact on and add value to a business.
3 Evaluate the benefits of data analysis within businesses for decision making and competitive advantage.
4 Demonstrate knowledge of how to develop an effective digital business strategy.
5 Understand the principles of cybersecurity and the importance of managing secure IT systems.

Indicative Module Content
Innovations in digital technology and data analysis; rationale for the use of digital technology in business; internet-based digital business models in B2C and B2B contexts; impact of digital business on organisational functions; cybersecurity.

Module Delivery
This module is delivered in supported online distance learning mode using a range of structured learning materials/activities and directed study, facilitated by regular online tutor contact, allowing students to contextualise their learning to their own workplace where appropriate.

Indicative Student Workload Full Time Part Time
Contact Hours N/A 30
Non-Contact Hours N/A 270
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL N/A 300
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4, 5
Description: Report

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
Component 1 comprises 100% of the module grade. To pass the module, a D grade is required.
Module Grade Minimum Requirements to achieve Module Grade:
A A
B B
C C
D D
E E
F F
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 DORNBERGER, R., 2018. Business Information Systems and Technology 4.0, New trends in the Age of Digital Change. Cham: Springer.
2 ALTER, S. Information systems : foundation of e-business 2002, 4th ed. Upper Saddle River, NJ :Prentice Hall. (pages 40 - 83)
3 BOCIJ, P; GREASLEY, A,; HICKIE, S. Business information systems : technology, development and management for the modern business. 2019 6th edition. Harlow, England :Pearson


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781