Module Database Search
MODULE DESCRIPTOR | |||
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Module Title | |||
Business Ideas And Opportunities | |||
Reference | BS3040 | Version | 2 |
Created | August 2021 | SCQF Level | SCQF 9 |
Approved | May 2019 | SCQF Points | 15 |
Amended | August 2021 | ECTS Points | 7.5 |
Aims of Module | |||
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To develop real life creative idea generation skills and knowledge and understanding of the characteristics of viable business opportunities, and to equip students with the skills required to explore a business opportunity, conduct a feasibility study and experience the challenges of idea generation in a practical task. |
Learning Outcomes for Module | |
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On completion of this module, students are expected to be able to: | |
1 | Demonstrate practical idea generation and work effectively in a small team. |
2 | Explore a business opportunity in a specialised industry sector. |
3 | Design appropriate primary and secondary market, competition and customer research. |
4 | Assess the practicality and ethical implications of creative ideas. |
5 | Promote the business opportunity to potential stakeholders. |
6 | Demonstrate a critical understanding of the theoretical underpinnings of creativity and idea development |
Indicative Module Content |
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Lecture content will introduce the key issues surrounding idea generation, innovation, creative thinking, group dynamics and team formation, entrepreneurial marketing, business opportunity recognition, evaluation and strategic implementation, market knowledge, and competitor and customer analysis. Guest lectures and case studies of local entrepreneurs from key industry sectors (e.g. oil and gas, tourism, food and farming, and the creative industries) will expand student knowledge and understanding of the practical issues faced in identifying and researching a viable business opportunity. Working in small teams students will demonstrate practical idea generation and will further explore and assess the business opportunity performing the necessary background research to produce a feasibility study for, and implementation of, the idea generated. |
Module Delivery |
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This module is delivered through lectures and the provision of online resources, accompanied by staff-directed tutorials and workshops to support student team work. Students undertake the necessary background research for their feasibility study and their presentation. |
Indicative Student Workload | Full Time | Part Time |
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Contact Hours | 36 | 30 |
Non-Contact Hours | 114 | 120 |
Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
TOTAL | 150 | 150 |
Actual Placement hours for professional, statutory or regulatory body |   |   |
ASSESSMENT PLAN | |||||
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If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
Component 1 | |||||
Type: | Coursework | Weighting: | 50% | Outcomes Assessed: | 1, 2, 3, 5 |
Description: | Group Presentation | ||||
Component 2 | |||||
Type: | Coursework | Weighting: | 50% | Outcomes Assessed: | 4, 6 |
Description: | Individual Reflective Report |
MODULE PERFORMANCE DESCRIPTOR | ||||||||
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Explanatory Text | ||||||||
The calculation of the overall grade for this module is based on 50% weighting of C1 and 50% weighting of C2 components. An overall minimum grade D is required to pass the module. | ||||||||
Coursework: | ||||||||
Coursework: | A | B | C | D | E | F | NS | |
A | A | A | B | B | C | E | ||
B | A | B | B | C | C | E | ||
C | B | B | C | C | D | E | ||
D | B | C | C | D | D | E | ||
E | C | C | D | D | E | E | ||
F | E | E | E | E | E | F | ||
NS | Non-submission of work by published deadline or non-attendance for examination |
Module Requirements | |
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Prerequisites for Module | None. |
Corequisites for module | None. |
Precluded Modules | None. |
INDICATIVE BIBLIOGRAPHY | |
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1 | BURNS, P., 2016. Entrepreneurship and small business: start-up, growth and maturity. 4th ed. Basingstoke: Palgrave Macmillan. |
2 | RAE, D., 2007. Entrepreneurship: from opportunity to action. Basingstoke: Palgrave Macmillan. |