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MODULE DESCRIPTOR
Module Title
Digital Business
Reference BS3005 Version 4
Created December 2023 SCQF Level SCQF 9
Approved May 2019 SCQF Points 30
Amended March 2024 ECTS Points 15

Aims of Module
To enable students to understand the value and application of digital technologies and data analysis within the business environment to support innovation.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Identify and evaluate contemporary developments in digital business and related technological advances.
2 Critically discuss the impact and value of digital technologies to an organisation.
3 Evaluate the benefits of data analysis within organisations for decision making and competitive advantage.
4 Demonstrate knowledge of how to develop a digital business/organisational strategy that is future proof.
5 Understand the principles of cybersecurity and data protection and the significance of ethical practice to these areas.

Indicative Module Content
Innovations in digital technology and data analysis; rationale for the use of digital technology in business; internet-based digital business models in B2C and B2B contexts; impact of digital business on organisational functions; cybersecurity.

Module Delivery
The module is delivered in Blended Learning mode using structured online learning materials/activities and directed study, facilitated by regular online tutor support. Workplace Mentor support and work-based learning activities will allow students to contextualise this learning to their own workplace. Face-to-face engagement occurs through annual induction sessions, employer work-site visits, and modular on-campus workshops.

Indicative Student Workload Full Time Part Time
Contact Hours 30 N/A
Non-Contact Hours 30 N/A
Placement/Work-Based Learning Experience [Notional] Hours 240 N/A
TOTAL 300 N/A
Actual Placement hours for professional, statutory or regulatory body 240  

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4, 5
Description: Individual work based report

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
Component 1 comprises 100% of the module grade. To pass the module, a D grade is required.
Module Grade Minimum Requirements to achieve Module Grade:
A A
B B
C C
D D
E E
F F
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 DORNBERGER, R., 2018. Business Information Systems and Technology 4.0, New trends in the Age of Digital Change. Cham: Springer.
2 ALTER, S., Information systems : foundation of e-business (pages 40 - 83) 2002, 4th ed. Upper Saddle River, NJ :Prentice Hall.
3 BOCIJ, P., GREASLEY, A., HICKIE, S. Business information systems : technology, development and management for the modern business. 2019 6th edition. Harlow, England :Pearson
4 BODDY, D. et al,2008. 3rd ed. Managing Information Systems: strategy and organisation: Harlow, England, Prentice Hall
5 LAUDON, K. et al, 2021. Management Information Systems 17th ed. Harlow :Pearson Education Limited
6 LAUDON, K and LAUDON, J., 2019. Managing the Digital Firm: Upper Saddle River, NJ, Pearson


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781