|Prerequisites for Module|
Aims of Module
To provide the student with the knowledge of key aspects of hotel operation management
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Prepare and analyse basic management accounting information relevant to hotel operations.|
||Explain and evaluate the role of front office operations within a hotel.|
||Appraise sustainability practices and Corporate Social Responsibility within hotel operations.|
||Demonstrate an insight into problem solving and crisis management within hotel operations. |
||Describe current operational practices and trends within the accommodation sector. |
||Appraise sales promotion and management procedures adopted for maximising revenue|
Indicative Module Content
Hotel Financial Operations, Hotel Sustainability, Corporate social Responsibility, Hotel Crisis Management, Problem Solving, Customer Service Delivery, Front Office Operations, Facility Usage, Critical Evaluation of Hotels, Digital Media, Future of Hotel Operations. types and trends, classification, international context, customer needs. Identification of operational practices; role of accommodation and revenue managers, managing the link between departments, buying and selection policies. Sales strategies; forecasting, pricing displacement, tactics and internet. Operational practices, quality control, legislative obligations.
Indicative Student Workload
Mode of Delivery
Key concepts are introduced and illustrated through lectures, student centred learning exercises and directed reading. A large proportion of delivery will involve input from industry; both from guest lectures and study visits.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3,4|
|Component 2 ||5,6|
Coursework 1 is a written report based on a case study.
Coursework 2 is a written report
|1.||CHIBILI, M., 2010. Basic management accounting for the hospitality industry. Groningen: Noordhoff Uitgevers.|
|2.||HARRIS, P., 2013. Profit planning for hospitality and tourism. 3rd ed. Oxford: Goodfellow Publishers Ltd.|
|3.||WOOD, R., 2015. Hospitality management: a brief introduction. London: Sage.|