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Module Title
Business Plan Development

Business Planning, Business Organisation, Market Research, Competitive Advantage, Finances, Customer Relationships, Operations, Revenue and Infrastructure.

SCQF Points15
ECTS Points7.5
CreatedNovember 2015
ApprovedAugust 2016
Version No.1

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to course entry requirements or equivalent.

Corequisite Modules


Precluded Modules


Aims of Module

The module aims to equip learners with the skills required to develop and evaluate a Business Plan and develop knowledge and understanding of the key elements and concepts underpinning business development for use in a range of business environments. This module will allow students to develop and demonstrate skills in market research techniques, effective written presentation and decision making.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Develop and communicate a viable business plan
2. Demonstrate knowledge of the key elements required in a business plan.

3. Critically evaluate the problems and issues encountered in business development and appraise resolutions.

4. Develop strategies for entrepreneurship relevant to successful start-up and growth.

5. Work effectively within a team.

Indicative Module Content

Lecture content will explore the key principles of the start-up and growth of a business, including entrepreneurship, business objective and mission, market analysis, business planning, strategy formulation, resourcing, and business improvement.

The students will work on all relevant aspects of a business plan including issues such as market research, value proposition, competitor analysis, sales and marketing strategies, channels to market, business finance, pricing, revenue and costs, legal aspects and resource requirements.

Working in small groups, learners will perform the necessary background investigations to translate an idea into a business plan. A specific focus is placed on the process of preparing a plan with an engaging visual format appropriate for presentation to potential business investors, or to senior management within a company as a basis for corporate entrepreneurship.

Indicative Student Workload

Contact Hours

Full Time

Directed Study

Group work
Individual work

Private Study

Private Study

Mode of Delivery

This module is delivered through group work supported by lectures and directed tutorials. Students would be expected to work independently as part of a group. Specific attention will focused upon methods and techniques of group work.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,3,4
Component 2 2,3,4,5

(60%): Individual business plan component and individual reflective statement.

(40%): Group submission of business case.

Indicative Bibliography

1.BARROW, C., BARROW, P. and BROWN, R., 2008. The business plan workbook. 6th ed. London: Kogan Page. ebook
2.BURNS, P., 2007. Entrepreneurship and small business. 2nd ed. New York: Palgrave Macmillan. ebook
3.BURNS, P., 2014. New venture creation. New York: Palgrave MacMillan.
4.RAE, D., 2007. Entrepreneurship: from opportunity to action. Basingstoke: Palgrave Macmillan.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781