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Module Title
Omni-Channel Fashion

Fashion Logistics, Supply Chain, Logistics Mix, Omni-channel, Multi-Channel, Future Trends

SCQF Points15
ECTS Points7.5
CreatedNovember 2011
ApprovedJuly 2015
Version No.1

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to course entry requirements or equivalent.

Corequisite Modules


Precluded Modules


Aims of Module

To enable the student to understand the principles and theories associated with Omni-channel fashion with consideration for logistics processes and its importance to the industry.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Describe and outline the components of fashion Omni-channel networks from end to end i.e. from sourcing the items to delivery to the end consumer.
2. Identify business relationships, key partners and issues identified within the Omni-channel and supply chain processes.
3. Consider the role of logistics service providers in the Omni-fashion channel to serve the end consumer.
4. Discuss the impact future trends could have on the delivery of fashion items.

Indicative Module Content

Supply chain management definition – sourcing of products, supply chain channel, value chain, end to end consumer, flow of goods through multi-channels and the returns. Types of channel, lean and agile and necessity of each to deliver in the Omni-channel marketplace. Components of the Omni - channel - the logistics mix and the many ways in which a consumer can purchase. Suitable network for moving fashion products around, push or pulled stock leading to stock velocity, quick response, category management, product replenishment and efficient consumer response approaches. Supply chain processes and business relationships - who has the most control, power and interdependence. Time to market, time to serve and time to react. Purpose of logistics service providers in serving the end consumer. Future trends and their impact on the delivery of Omni-channel demand for fashion.

Indicative Student Workload

Contact Hours

Full Time

Directed Study

Directed Study

Private Study

Additonal reading

Mode of Delivery

Key concepts are developed and illustrated through lectures and directed reading. The understanding of students is further enhanced by use of relevant tutorials and case study examples.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3,4

There will be one coursework which will consist of a written report with supporting visuals. Continuous assessment will be conducted as part of the project.

Indicative Bibliography

1.BARNES, L. and LEA-GREENWOOD, G., 2010. Fast fashion in the retail store environment. International Journal Of Retail and Distribution Management, 38(10), pp. 760-772.
2.BRUCE, M. and DALY, L., 2011. Adding value: challenges for UK apparel supply chain management: a review. Production Planning and Control, 22(3), pp. 210-220.
3.CHRISTOPHER, M., 2011. Logistics and supply chain management. 4th ed. Harlow: Financial Times Prentice Hall. ebook
4.FERNIE, J. and SPARKS, L., 2014. Logistics and retail management: emerging issues and new challenges in the retail supply chain. 4th ed. London: Kogan Page. ebook
5.HINES, T., 2007. Fashion marketing: contemporary issues. 2nd ed. Oxford: Butterworth Heinemann. ebook <br>(Chapter 2: Supply chain strategies, structures and relationships.)
6.MASSON, R. et al., 2007. Managing complexity in agile global fashion industry supply chains. International Journal Of Logistics Management, 18(2), pp. 238-254.
7.FERNIE.,D and GRANT., 2015. Fashion Logistics. London: Kogan Page.

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