Business Creation And Growth
Enterprise, Entrepreneurship, Small Business, Business Strategy, Marketing, Pricing and Promotion
|Prerequisites for Module|
Aims of Module
To develop knowledge and understanding of the principles and practice of starting and growing a business.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Demonstrate knowledge of the key elements of the start-up and growth of a new enterprise, including the role of entrepreneurship. |
||Apply the principles of enterprise start-up and growth within either a real world or simulated business.|
||Demonstrate creativity in evaluating and effectively communicating the options for the strategic growth of a business. |
||Work effectively in a small team. |
Indicative Module Content
Lecture content will explore the key principles of the start-up and growth of a business, including entrepreneurship, opportunity recognition, market analysis, business creativity, innovation, entrepreneurial marketing, small business finance, pricing strategies, business growth, business planning, strategy formulation and business improvement. Guest lectures and case studies of local entrepreneurs, together with the opportunity for students to experience the challenges of growing a new business in a simulated business environment, will expand student knowledge and understanding of the practical issues faced in starting and growing a business. This includes issues such as legal aspects of start-up, e-commerce, managing cash flow and managing people. Where appropriate, students will be given the opportunity to develop their knowledge and skills in real contexts by working on assignments linked to local SMEs or by undertaking a business simulation to give students a taste of, and insights into, the challenges and rewards of running a business, and a better understanding of their entrepreneurial and business management strengths and weaknesses.
|Indicative Student Workload|
Mode of Delivery
This module is delivered through lectures and the provision of online resources, accompanied by staff-directed tutorials and workshops to support student team work. Students are expected to work independently in preparing their report and presentation.
||Learning Outcomes Assessed|
|Component 1 ||3,4|
|Component 2 ||1,2|
Component 2: Individual report based on the student’s experience of growing a new enterprise in a business environment – 70% weighting.
Component 1: Team presentation of business growth options – 30% weighting.
|1.||BURNS, P., 2011. Entrepreneurship and Small Business: start-up, growth and maturity. 3rd Ed. Basingstoke: Palgrave Macmillan|
|2.||DEAKINS, D. And FREEL, M., 2009. Entrepreneurship and small firms. 5th Ed. London: McGraw Hill|