Prerequisites for Module
None.
Corequisite Modules
None.
Precluded Modules
None.
Aims of Module
To develop real life creative idea generation skills and knowledge and understanding of the characteristics of viable business opportunities, and to equip students with the skills required to explore a business opportunity, conduct a feasibility study and experience the challenges of idea generation in a practical task.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
| 1. |
Demonstrate practical idea generation and work effectively in a small team.
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| 2. |
Explore and assess a business opportunity in a specified industry sector.
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| 3. |
Design and undertake appropriate primary and secondary market, competition and customer research.
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| 4. |
Undertake a reflective exercise and assess practicality of creative ideas.
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| 5. |
Present and promote the business opportunity to potential stakeholders.
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Indicative Module Content
Lecture content will introduce the key issues surrounding idea generation, innovation, creative thinking, group dynamics and team formation, business opportunity recognition and evaluation, market knowledge, and competitor and customer analysis. Guest lectures and case studies of local entrepreneurs from key industry sectors (e.g. oil and gas, tourism, food and farming, and the creative industries) will expand student knowledge and understanding of the practical issues faced in identifying and researching a viable business opportunity. Working in small teams students will demonstrate practical idea generation and will further explore and assess the business opportunity performing the necessary background research to produce a feasibility study for, and implementation of, the idea generated.
| Indicative Student Workload
Contact Hours
| Full Time | Lectures
| 12 | Tutorials
| 24 | Assessment (presentations)
| 8 |
Directed Study
| |
| 40 |
Private Study
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| 66 |
Mode of Delivery
This module is delivered through lectures and the provision of online resources, accompanied by staff-directed tutorials and workshops to support student team work. Students undertake the necessary background research for their feasibility study and their presentation.
Students will work in teams to demonstrate real life creative idea generation. At the end of the challenge students will present their idea, execution, performance and a critique of the viability of their idea.
Assessment Plan
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Learning Outcomes Assessed
| | Component 1 | 1,4
| | Component 2 | 1,2,3,5
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Component 2: Group presentation to a panel of assessors – 50% weighting.
Component 1: Individual reflective report – 50% weighting.
Indicative Bibliography
| 1. | BURNS, P., 2022. Entrepreneurship and small business: start-up, growth and maturity. 5th ed. Basingstoke: Palgrave Macmillan.
| | 2. | RAE, D., 2014. Opportunity-Centred Entrepreneurship. London: Bloomsbury.
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